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Press release from Business Wire

JAKKS Pacific's CDI Division Aligns With Mega-Platinum Grammy-Winning Artist T-Pain to Launch I Am T-Pain™ Mic Inspired by #1 Selling iPhone Music App of 2010

<p class='bwalignc'> <i>JAKKS Debuted <b>I Am T-Pain™ Mic</b> to Retail Buyers, Journalists and Toy Industry Executives at New York Toy Fair 2011</i> </p>

Thursday, February 24, 2011

JAKKS Pacific's CDI Division Aligns With Mega-Platinum Grammy-Winning Artist T-Pain to Launch I Am T-Pain™ Mic Inspired by #1 Selling iPhone Music App of 201014:16 EST Thursday, February 24, 2011 MALIBU, Calif. (Business Wire) -- Mega-platinum Grammy winning artist, record producer and actor T-Pain has joined forces with leading U.S. toymaker JAKKS Pacific, Inc. (Nasdaq: JAKK) to launch the innovative I Am T-Pain™ Mic. Featuring voice modification technology like the kind made famous by T-Pain and many other top artists who feature it in their songs, the I Am T-Pain Mic is a handheld microphone from Creative Designs International (CDI), a division of JAKKS Pacific, inspired by the #1 Selling iPhone Music App and #2 Grossing iPhone Music App of 2010. JAKKS Pacific showcased the I Am T-Pain Mic at the American International Toy Fair in New York which received rave reviews from retail buyers, journalists and toy industry executives. JAKKS Pacific's (Nasdaq: JAKK) CDI division aligns with mega-platinum Grammy-winning artist T-Pain to launch I Am T-Pain(TM) Mic inspired by #1 selling iPhone Music App of 2010. (Photo: Business Wire) I Am T-Pain Mic The I Am T-Pain™ Mic transforms your voice into T-Pain's style of singing using voice modification technology known as the T-Pain Effect™. “This is a terrific and fun opportunity for CDI to be working with a renowned artist like T-Pain, who brought this art to the forefront of the music industry,” said Michael Rinzler, President of CDI. “Now we can put the I Am T-Pain Mic into the hands of kids and adults nationwide, and based on reaction from the retailers and everyone who has seen it, we think it's likely to be one of the hottest toys of 2011.” “JAKKS Pacific is the perfect partner for me and my new I Am T-Pain Mic,” said T-Pain. “It's fun and I know kids, teens and even adults are going to have a great time making music with it.” Designed in four edgy styles, the I Am T-Pain Mic lets you sing or freestyle with the T-Pain Effect™, and also record and play back your top hits. With three demo beats and soundbytes provided by Nappy Boy‘s own Young Fyre, it's as if you're in a real recording studio! The I Am T-Pain Mic is MP3 compatible so you can record and sing along to your favorite tracks. Connect the I Am T-Pain Micto your computer to download and share your recordings with your friends online, or plug in headphones for more discreet play. For more information, visit www.IAmTPainMic.com Ages 7+ SRP $39.99. Expected in stores Fall 2011. Please “LIKE!” I Am T-Pain Mic on Facebook today! Disclaimer: This product does not utilize the Auto-Tune® technology owned by Antares Audio Technologies. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Pokémon® and Cabbage Patch Kids®. www.jakks.com and www.IAmTPainMic.com About T-Pain T-Pain is a mega-platinum recording artist and producer who's sold more than 20 million singles and 17 million ringtones. He's produced and been featured on hit singles recorded by several other artists — songs that have sold more than 60 million copies combined. He's written and recorded over 40 Top 10 hits and 15 No. 1 singles. In 2009, he released the groundbreaking iTunes app "I Am T-Pain," and became the first and only artist to ever hit No. 1 on the iTunes App Chart. “I Am T-Pain was recently named the No. 1 Selling iPhone Music App of 2010 and the No. 2 Grossing Music App, with total sales exceeding 2.4 million copies. T-Pain has generated critical praise from fans, media and music industry alike — he's garnered 13 Grammy nominations and 2 Grammy wins, and has been honored with a plethora of BET Awards, MTV Video Music Awards, People's Choice Awards, Teen Choice Awards and Vibe Awards. For the past three straight years, he's been named BMI's Producer and Songwriter of the Year. T-PAIN's new album, rEVOLVEr, will be released in 2011. For more information, visit www.t-pain.com. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6625311&lang=en JAKKS Pacific, Inc.Genna Rosenberg, 310-455-6235gennar@jakks.netorBWR Public Relations for T-PainMichael Moses, 310-248-6171mmoses@bwr-la.com