The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire

SunTrust is Recognized with Two 2011 TNS Choice Awards for Outstanding Performance in Consumer Banking

Thursday, February 24, 2011

SunTrust is Recognized with Two 2011 TNS Choice Awards for Outstanding Performance in Consumer Banking09:00 EST Thursday, February 24, 2011ATLANTA, Feb. 24, 2011 /PRNewswire/ -- SunTrust Banks, Inc. (NYSE: STI) announced that it has won two TNS Choice Awards ? including both national and East Region honors ? for superior performance in consumer banking.Winners are recognized for their strong performance in attracting new clients, satisfying and retaining clients, and winning a larger share of their clients' total banking business.  As part of its Market Effectiveness in Consumer Banking research program, TNS surveys individuals who are responsible for making financial decisions. The company combines 10 different metrics to assess how effectively individual banks increase the number of clients they serve and build larger, stronger client relationships. TNS has been conducting consumer research since 2008."We are proud to be one of only three banks to receive two TNS Choice Awards," said Jeff VanDeVelde, SunTrust's director of client experience.  "SunTrust has a longstanding tradition of providing personalized service to our clients.  This consumer recognition reaffirms that we are offering the services and products our clients need to manage their financial lives and prosper."As part of its ongoing commitment to client service, SunTrust has launched a series of programs that help clients take control of their daily finances and financial future.  The company's online resource center, LiveSolid.com, helps consumers navigate the intersection of life and money. Available to everyone, LiveSolid.com takes a holistic approach by combining financial and personal interests to help consumers learn about managing finances, as well as their overall wellbeing. The website provides hundreds of tools, calculators, articles, guides, videos and more that help individuals find information important to their particular situations and life stages.  LiveSolid.com includes Facebook and Twitter channels that provide daily tips, articles on personal finance topics and enable individuals to join the conversation.Additionally, SunTrust launches quarterly marketing programs which help consumers "Live Solid" with the tools to manage their spending and a solid approach to their money management. Its latest program, Solid Financial Foundation, supports consumers' desires for savings and a financial restart in 2011. At suntrust.com/solid consumers can access tips for saving and learn more about savings accounts, planning for major purchases, preparing for the unexpected and more. About SunTrust Banks, Inc.SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of December 31, 2010, SunTrust had total assets of $172.9 billion and total deposits of $123.0 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves clients in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides mortgage banking, insurance, brokerage, investment management, equipment leasing and investment banking services. SunTrust's Internet address is suntrust.com. About TNS TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world.  Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.SOURCE SunTrust Banks, Inc.For further information: Hugh Suhr, SunTrust, +1-404-827-6813; Ada Hatzios, Cookerly Public Relations, +1-404-419-9234