Press release from Business Wire
PetSmart® Stores to Carry Innova® Pet Food for Dogs and Cats
Monday, March 07, 2011
PHOENIX (Business Wire) -- PetSmart® (NASDAQ: PETM) will expand its selection of natural pet foods with the addition of Innova® brand pet food beginning in May 2011. Innova, launched in 1993 by Natura Pet Products as a holistic pet food, is made with farm-fresh, natural ingredients from the five food groups, like chicken, turkey and beef, cottage cheese, fruits, vegetables and grains. PetSmart will offer a variety of Innova products, such as dry food, canned food and treats for both dogs and cats.
“Our goal is a happier life for every pet parent and their pet, and supporting pet parents in optimizing the health of their pet is the first step in achieving this objective,” shares Michael Sapp, vice president of merchandising for PetSmart. “With Innova, our pet parents can feel confident they are giving their pets the high-quality nutrients they need in a food that is minimally processed without added chemicals.”
The addition of Innova to the line of natural products currently available at PetSmart stores acknowledges a trend in pet parents wanting healthy food options with recognizable, natural ingredients for their pets. Innova is manufactured at Natura's plant in Fremont, Nebraska which has received certifications including ISO Quality Management System 22000:2005 compliant, American Institute of Baking (AIB) Superior rating certification and USDA Organic Production Certification.
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 47,000 associates and operates more than 1,187 pet stores in the United States and Canada, 180 in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, PetSmart® Doggie Day Camp℠ pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $110 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 4.4 million pets.
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As a leader in holistic pet products, Innova® dog and cat foods and treats are made with natural and real ingredients. This includes high-quality proteins, fresh fruits and vegetables like carrots and apples, and whole grains for peak performance in every pet life stage. http://www.innovapet.com/
"Innova" and "Nutrition at its best, naturally" are registered trademarks of Natura Pet Products, Inc.
©2011 Natura Pet Products, Inc.
Toni J. Eberhardt, 623-587-2177