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Press release from CNW Group

MAPLE LEAF NATURAL SELECTIONS WINS 2011 PRODUCT OF THE YEAR CANADA AWARD

Tuesday, March 08, 2011

MAPLE LEAF NATURAL SELECTIONS WINS 2011 PRODUCT OF THE YEAR CANADA AWARD13:19 EST Tuesday, March 08, 2011TSX: MFIwww.mapleleaf.comTORONTO, March 8 /CNW/ - The results are in and Maple Leaf Natural Selections has won the 2011 Product of the Year in the Fresh Deli category as voted by Canadian consumers! Natural Selections, a line of deli meats made with wholesome and simple ingredients people can actually pronounce and containing no added preservatives or artificial ingredients, was selected following a national survey of more than 5,900 Canadian consumers."We launched Natural Selections to provide consumers with a wholesome product that is free of added preservatives and artificial ingredients that they could feel good about feeding their families," said David Grachnik, Marketing Manager for Natural Selections. "We are extremely proud that Natural Selections was voted as the Product of the Year especially since it was only launched 10-months ago. It is also timely given we have just added two more varieties to the line - roast beef and hardwood smoked salami."Natural Selections is made with Maple Leaf's finest cuts of meat and simple ingredients you can actually pronounce like vinegar, lemon and sea salt. There are no preservatives or nitrites added, except those naturally occurring in the ingredients, and no fillers or artificial flavours. There are six varieties of Natural Selections deli meats available pre-sliced in resealable 175 gram packages - Oven-roasted Turkey Breast, Oven-roasted Chicken Breast, Baked Ham, Black Forest Ham, Baked Honey Ham and Hardwood Smoked Salami. Five varieties are also available for slicing at the deli counter - Oven-roasted Turkey Breast, Oven-roasted Chicken Breast, Baked Ham, Black Forest Ham and Roast Beef. Natural Selections deli meats are available in grocery stores across Canada.About Product of the Year CanadaProduct of the Year is the broadest category distinction award for consumer products that rewards innovation, is voted on by consumers, and has global recognition. Established in France over 24 years ago, this consumer-driven award is presented annually in over 25 countries, including the U.S., the U.K., Brazil, Italy, Australia, South Africa, India and Canada. Product of the Year invites a representative panel of over 5,900 Canadian consumers across the country to vote on products that demonstrate innovation in design, function and/or packaging, via an online survey conducted by Rogers Connect Marketing Research group. productoftheyear.caAbout Maple Leaf Foods Inc.Maple Leaf Foods Inc. is a leading food processing company, headquartered in Toronto, Canada. The Company employs approximately 21,000 people at its operations across Canada and in the United States, the United Kingdom, and Asia. The Company had sales of $5.0 billion in 2010.For further information: Maple Leaf Media Hotline at 416-926-2020