Press release from PR Newswire
Wynn Las Vegas and Pinnacle Entertainment Announce Marketing Alliance
Wednesday, March 09, 2011
Wynn Las Vegas and Pinnacle Entertainment Announce Marketing Alliance10:00 EST Wednesday, March 09, 2011LAS VEGAS, March 9, 2011 /PRNewswire/ -- Wynn Las Vegas and Pinnacle Entertainment, Inc. today announced a strategic agreement that gives Pinnacle's most important customers special access to Wynn Las Vegas and Encore. The agreement connects Pinnacle's established presence in lucrative casino jurisdictions with Wynn's unparalleled Las Vegas luxury properties. This will bolster Pinnacle's ability to attract new customers and build stronger loyalty with the segment of the market that most closely mirrors that of Wynn.The alliance will play a central role in the upcoming re-launch of Pinnacle's enhanced mychoice? player loyalty program by offering its best guests multi-night stays at the award-winning Wynn Las Vegas and Encore. Wynn and Encore hold more Forbes Five Star awards than any casino resort in the world. The agreement will enable Wynn to showcase its world-class resorts to Pinnacle's finest customers."This exclusive partnership represents a unique opportunity to provide our guests with the best that Las Vegas has to offer," said Pinnacle Entertainment President and Chief Executive Officer Anthony Sanfilippo. "Among the many exceptional new rewards we will unveil on April 4 is the opportunity for our mychoice members to experience two of the most luxurious resorts in America's most exciting gaming destination.""Pinnacle Entertainment is a natural strategic marketing partner for us, given the company's commitment to exceptional guest service and its network of casinos in prominent gaming markets," said Wynn Las Vegas President Marilyn Spiegel. "We look forward to welcoming Pinnacle's very best customers and giving them an experience here in Las Vegas that is unmatched anywhere else in the world."About Pinnacle EntertainmentPinnacle Entertainment, Inc. owns and operates a total of seven casinos, located in Louisiana, Missouri, Indiana and Nevada, and a racetrack in Ohio. The Company is also developing a casino in Baton Rouge, Louisiana that is expected to open in the first quarter of 2012. Pinnacle Entertainment, Inc. is publicly traded on the New York Stock Exchange under the ticker symbol PNK. To learn more about Pinnacle Entertainment, please visit www.pnkinc.com.About Wynn ResortsWynn Resorts, Limited (Nasdaq: WYNN) is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the S&P 500 and NASDAQ-100 Indexes. Wynn Resorts owns and operates Wynn Las Vegas (www.wynnlasvegas.com), Encore (www.encorelasvegas.com) and Wynn Macau (www.wynnmacau.com). Wynn Las Vegas, a luxury hotel and destination casino resort located on the Las Vegas Strip features 2,716 luxurious guest rooms and suites, an approximately 110,000 square foot casino, 21 food and beverage outlets, an on-site 18-hole golf course, meeting space, an on-site Ferrari and Maserati dealership, approximately 74,000 square feet of retail space as well as a showroom, two nightclubs and lounges. Encore, an expansion of Wynn Las Vegas, opened on December 22, 2008. Encore is located immediately adjacent to Wynn Las Vegas and features a 2,034 all-suite hotel, approximately 76,000 square foot casino, 13 food and beverage outlets, a spa and salon, meeting space, approximately 27,000 square feet of upscale retail outlets as well as a beach club, a showroom, two nightclubs and lounges. Wynn Macau is a destination casino resort in the Macau Special Administrative Region of the People's Republic of China and currently features 600 deluxe hotel rooms and suites, an approximately 222,000 square foot casino, casual and fine dining in six restaurants, approximately 48,000 square feet of retail space, a health club, pool and spa, along with lounges and meeting facilities. Encore at Wynn Macau opened on April 21, 2010. This resort is an expansion of Wynn Macau which adds a fully-integrated resort hotel with 414 spacious suites and villas along with restaurants, additional retail space and gaming space.All statements included in this press release, other than historical information or statements of historical fact, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on Pinnacle management's current expectations and are subject to risks, uncertainties and changes in circumstances that could significantly affect future results. Accordingly, Pinnacle cautions that the forward-looking statements contained herein are qualified by important factors that could cause actual results to differ materially from those reflected by such statements. Such factors include those risks detailed from time to time in Pinnacle's filings with the Securities and Exchange Commission (the "SEC"). For more information on the potential factors that could affect Pinnacle's business and financial results, review Pinnacle's filings with the SEC, including, but not limited to, its Annual Report on Form 10-K, its Quarterly Reports on Form 10-Q and its Current Reports on Form 8-K.SOURCE Pinnacle Entertainment, Inc.For further information: Dave Curley of Sandy Hillman Communications, +1-410-616-8950, dcurley@HillmanPR.com, for Pinnacle Entertainment, Inc.