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Press release from Business Wire

Avnet Technology Solutions and Brocade Introduce Data Center Program for Channel Partners

<p class='bwalignc'> <i>Avnet Accelerator Arms Resellers with Brocade VDX Switch and VCS Technology Expertise to Pursue Virtualized Data Center Business Opportunities</i> </p>

Tuesday, March 15, 2011

Avnet Technology Solutions and Brocade Introduce Data Center Program for Channel Partners11:00 EDT Tuesday, March 15, 2011 TEMPE, Ariz. & SAN JOSE, Calif. (Business Wire) -- Avnet Technology Solutions, the IT solutions distribution leader and operating group of Avnet, Inc. (NYSE: AVT), and Brocade (Nasdaq: BRCD) today announced a jointly developed program for value-added resellers (VARs) in the U.S. and Canada, called Avnet Accelerator. This program provides the necessary tools, training and business assessments for channel partners to invest in breakthrough Ethernet fabric technologies from Brocade. Avnet Accelerator enables resellers to design and implement advanced data center solutions for customers who face mounting challenges associated with virtualization and application proliferation. It will primarily focus on solutions that can be deployed with the use of Brocade VCS™ technology, including the acclaimed Brocade® VDX 6720 Data Center Switch. Avnet Accelerator is a multifaceted, invitation-only program. It enables participating VARs to leverage the power of Ethernet fabric technologies to help their customers simplify their network architectures, and manage the rampant growth of server virtualization and virtual machines inside their data centers. Designed to methodically increase the adoption of Ethernet fabric technologies, Avnet Accelerator provides support through all stages of the pre- and post-sales process, and provides VARs with the necessary tools, collateral and resources to drive sales. Avnet will also be the first distributor to offer demonstrations of the Brocade VDX 6720 switch in a live data center environment. At Avnet's SolutionsPath® Demo Center in Arizona, Avnet partners will be able to log in from anywhere to create instant proof-of-concept solutions for their customers using the most current Brocade technology, which will help them shorten sales cycles. Participating partners will also be able to use the Demo Center to conduct training and verification in a realistic environment. “Wide-scale virtualization and cloud computing initiatives are changing the way network architectures are built and managed,” said Scott Look, vice president and general manager of the Technology Infrastructure Solutions Group at Avnet Technology Solutions, Americas. “To position partners for success in this rapidly changing IT environment, we worked jointly with Brocade to develop Avnet Accelerator. This comprehensive program will provide resellers with specialized expertise around Brocade Ethernet fabric-based technologies – a critical element for partners providing data center solutions in industries with high-traffic networks, such as government, education and healthcare.” Program participants are eligible to receive a multitude of benefits, including targeted training to help them achieve certifications, whiteboard selling techniques for improved customer collaboration and sales guides to navigate vertical markets. They will also be able to access demonstration equipment, conduct quarterly business planning sessions and assessments, and participate in demand generation campaigns. Additionally, eligible resellers will be able to participate in Avnet's Receivable Services Program to take advantage of greater, more flexible financing options to extend their sales reach. Avnet Accelerator resellers will be able to leverage Avnet's SolutionsPath® methodology and practices to further hone their technical expertise around the data center and develop specialized solutions-selling capabilities in vertical markets. Avnet's SolutionsPath methodology includes data center technology practices around mobility, networking, security, storage and virtualization, along with vertical market practices for the energy, finance, government, healthcare and retail industries. “Working with Avnet on the development of Avnet Accelerator was a natural fit, which has resulted in a synergistic channel program that supports VARs as they embark on this mission to transition their customers to virtualized, cloud-optimized network architectures,” said Barbara Spicek, vice president of Worldwide Channels at Brocade. “Leveraging key Quality in Partnership elements of the Brocade APN program, this program reflects a proactive approach to partner education and enablement.” According to a recent report by Forrester Research Inc.1, since “traditional Layer 2 Ethernet designs are not known to be resilient or efficient…various protocols were added, which produces a multilayer architecture: access, distribution, and core. This will be replaced by a single-tier Ethernet fabric.” Because end-users are actively looking to eradicate complexity within their networking environments, the rise of new Ethernet fabric-based technologies presents an opportunity for VARs to capitalize on this trend. However, resellers must be well-versed in Ethernet fabric technologies and have access to the latest information in order to effectively benefit from these opportunities. To further help the channel deliver Ethernet fabric technologies, Brocade recently announced the availability of the Virtualized Fabrics Partner Specialization and the Brocade Certified Ethernet Fabric Engineer (BCEFE) Certification. Through these designations, qualified partners are recognized and rewarded for acquiring deep expertise in Ethernet fabric technologies. About Brocade Brocade (Nasdaq: BRCD) networking solutions help the world's leading organizations transition smoothly to a world where applications and information reside anywhere. ( About Avnet Technology Solutions As a global IT solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver effective solutions that address the business challenges of their end-user customers locally and around the world. For fiscal year 2010, the group served customers in more than 70 countries and generated US $8.19 billion in annual revenue. Avnet Technology Solutions ( is an operating group of Avnet, Inc. About Avnet, Inc. Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit Brocade, the B-wing symbol, BigIron, DCFM, DCX, Fabric OS, FastIron, IronView, NetIron, SAN Health, ServerIron, TurboIron, and Wingspan are registered trademarks, and Brocade Assurance, Brocade NET Health, Brocade One, Extraordinary Networks, MyBrocade, VCS, and VDX are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned are or may be trademarks or service marks of their respective owners. SolutionsPath is a registered trademark of Avnet, Inc.1“The Data Center Network Evolution: Five Reasons This Isn't Your Dad's Network,” Forrester Research, Dec. 15, 2010 Avnet Media RelationsMarcia Chapman, 480-308-0284mchapman@brodeur.comorBrocade Media and Analyst RelationsJennifer Miu, 408-333-7309jmiu@brocade.comBrocade Investor RelationsRob Eggers,