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Press release from Business Wire

Dow Corning and the Centre for Vision in the Developing World Launch Children's Vision Correction Initiative

Wednesday, March 16, 2011

Dow Corning and the Centre for Vision in the Developing World Launch Children's Vision Correction Initiative10:00 EDT Wednesday, March 16, 2011 OXFORD, United Kingdom (Business Wire) -- Dow Corning, a global leader in silicon-based technology, and the Centre for Vision in the Developing World (CVDW) are jointly announcing a collaboration to create an innovative new way to help correct the vision of children in the developing world. Dow Corning has committed US $3 million of funding and materials expertise to the CVDW as part of this collaboration to launch an initiative called Child ViSion™. The Child ViSion(TM) initiative will design, manufacture and distribute a child-specific version of self-adjustable eyeglasses to children in the developing world. (Photo: Business Wire) The Child ViSion™ initiative will design, manufacture and distribute a child-specific version of self-adjustable eyeglasses to children in the developing world. The aim is to increase the effectiveness of classroom-based education by improving children's ability to see the blackboard from which they are being taught. “There are 100 million children or more in the developing world who need glasses to benefit fully from their education in the classroom. This problem arises principally because there are too few eye care professionals in the developing world,” said Prof. Josh Silver, Oxford University physicist, founder and director of the CVDW, and inventor of the world's first universal fluid-filled adjustable eyeglasses. “Through this collaboration with Dow Corning, CVDW can now expand our efforts to provide eyeglasses to the children who need them for their education.” The goal of the CVDW, a United Kingdom-based Community Interest Company, is to improve vision for people in the developing world who lack access to adequate vision correction. “This collaboration between Dow Corning and the Centre for Vision in the Developing World will combine our expertise to help bring improved vision correction to children in desperate need,” said Stephanie A. Burns, Chairman and CEO of Dow Corning. ThroughChild ViSion™, Dow Corning will work with the CVDW to explore how self-adjustable eyeglasses can be designed specifically for the needs of children so that the glasses are able to withstand daily use, are light weight and look more appealing, which will increase the likelihood that they will be worn. Another key element of the initiative will be to ensure the design can be scaled up to mass-production levels, which includes lowering the cost of production. “Dow Corning fluids played a critical role in Prof. Silver's pioneering self-adjustable glasses, which have already provided vision correction to approximately 40,000 people in more than 20 countries,” said James Stephenson, Dow Corning global Healthcare marketing manager and leader of the Child ViSion™ initiative at Dow Corning. “We are excited to further our relationship with the CVDW and to see how our silicon-based technologies can now improve vision correction and the quality of life for children in the developing world.” To learn more about Child ViSion™, visit dowcorning.com/childvision. Join the Child ViSion™ discussion on Twitter by following #hcvision Editor's Note Prof. Silver's original self-adjustable glasses contain special lenses composed of clear membranes that are filled with Dow Corning silicone fluid. By adding or removing fluid via a removable syringe and dial attached to the glasses' frame, wearers can modify the curvature of the lenses and therefore the strength of their glasses. The glasses are designed to provide vision correction for myopia (nearsightedness), hyperopia (farsightedness) and presbyopia (inability to focus on near objects). About Dow Corning Dow Corning (dowcorning.com) provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company's Dow Corning® and XIAMETER® (xiameter.com) brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated. More than half of Dow Corning's annual sales are outside the United States. Dow Corning's global operations adhere to the American Chemistry Council's Responsible Care® initiative, a stringent set of standards designed to advance the safe and secure management of chemical products and processes. About the Centre for Vision in the Developing World The Centre for Vision in the Developing World (CVDW) believes everyone, no matter where they are in the world, should have access to vision correction. The Centre is working on a number of projects and has an ambitious vision for the future - one billion people to get the glasses they need but to which they lack access by 2020. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6648525&lang=en Dow CorningKaren Heenan-Davies, +44 1446 723498karen.heenan_davies@dowcorning.comorLindsay Kuhnle, +1 989 496 4446lindsay.kuhnle@dowcorning.com