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Press release from Business Wire

Molson Coors to Join Supplier Ethical Data Exchange (SEDEX)

<p class='bwalignc'> <i>Ethical Data Sharing System Allows Global Brewer to View and Assess Supplier Practices</i> </p>

Wednesday, March 16, 2011

Molson Coors to Join Supplier Ethical Data Exchange (SEDEX)08:00 EDT Wednesday, March 16, 2011 DENVER (Business Wire) -- Molson Coors Brewing Company (NYSE: TAP; TSX), in conjunction with MillerCoors, today announced the companies have signed an agreement to join the Supplier Ethical Data Exchange (SEDEX), an independent membership organization for businesses committed to continuously improving the ethical performance of their supply chains. SEDEX offers member companies a secure Web-based platform for sharing information on four key pillars: health and safety, labour standards, business integrity and the environment. SEDEX was created with the mission to reduce duplication of ethical data in the supply chain and help drive improvements in working conditions. Molson Coors and MillerCoors are asking their leading manufacturing suppliers that support the North American breweries to use the SEDEX tool in 2011. Initial suppliers who have already agreed to participate include Cargill Corn Milling North America and Ball Corporation. “Joining SEDEX helps us better manage important issues within our supply chain,” said Greg Wade, global chief supply chain officer for Molson Coors. “By working with a third party to ensure that our suppliers adhere to our high standards of sourcing principles, we are taking a significant step to embed corporate responsibility into our global procurement process.” Membership in SEDEX gives Molson Coors and MillerCoors access to a global database where the companies can qualify current and prospective suppliers and ensure they are fulfilling Molson Coors' Responsible Sourcing Principles. Molson Coors created the Responsible Sourcing Principles in 2009 to formalize its commitment to ethical business practices, working conditions, human rights, environmental impact and alcohol responsibility standards in its complex supply chain. “The SEDEX platform opens the door to a robust exchange of data that will ultimately help Molson Coors and MillerCoors and their suppliers shape their ethical supply chain strategy,” said Carmel Giblin, general manager of SEDEX. “The collaborative approach to collecting, managing, analyzing and reporting on supplier data helps streamline the auditing process and drives improvements in the supply chain.” Additional information on Molson Coors' corporate responsibility and sustainability efforts and initiatives can be found at About Molson Coors Brewing Company: Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the US through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information about the company's commitments to corporate responsibility, visit About MillerCoors MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import company, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Molson CoorsColin Wheeler,