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Press release from Business Wire

Sturm, Ruger & Company, Inc. Announces Internet Availability of Proxy Materials for 2011 Annual Meeting of Stockholders

Thursday, March 17, 2011

Sturm, Ruger & Company, Inc. Announces Internet Availability of Proxy Materials for 2011 Annual Meeting of Stockholders17:00 EDT Thursday, March 17, 2011 SOUTHPORT, Conn. (Business Wire) -- Sturm, Ruger & Company, Inc. (NYSE:RGR) announces that proxy materials for its 2011 Annual Meeting of Stockholders are available on the Internet in accordance with the U.S. Securities and Exchange Commission (“SEC”) Notice and Access rule which allows companies to furnish their proxy materials through the Internet. Sturm, Ruger is mailing to its stockholders of record as of March 8, 2011 a notice regarding the Internet availability of the proxy materials instead of a paper copy of its proxy statement and 2010 Annual Report on Form 10-K. This notice contains instructions regarding how to access the Company's proxy materials through the Internet and how to vote electronically through the Internet or in person at the Annual Meeting. Sturm, Ruger believes that this process will reduce printing, postage and environmental costs for distributing paper copies of its proxy materials. Sturm, Ruger's proxy statement and 2010 Annual Report on Form 10-K have been filed with the SEC and may also be viewed at the Company's website at www.ruger.com. Stockholders who wish to obtain paper copies of the Company's proxy materials at no charge may do so by following the instructions provided in the notice being mailed to stockholders, or by writing to Leslie M. Gasper, Corporate Secretary, Sturm, Ruger & Company, Inc., Lacey Place, Southport, CT 06890. All Company stockholders are cordially invited to attend Sturm, Ruger's 2011 Annual Meeting of Stockholders on Wednesday, April 27, 2011 at 10:30 a.m. Eastern Time at the Trumbull Marriott, 180 Hawley Lane, Trumbull, CT 06611. Sturm, Ruger was founded in 1949 and is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ. Sturm, Ruger & Co., Inc.Arms Makers for Responsible Citizens® Sturm, Ruger & Company, Inc.One Lacey PlaceSouthport, CT 06890www.ruger.com203-259-7843