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Press release from PR Newswire

Pearson Releases eText for iPad App for Higher Education MyLabs/Mastering Programs

Thursday, March 17, 2011

Pearson Releases eText for iPad App for Higher Education MyLabs/Mastering Programs13:20 EDT Thursday, March 17, 2011Registered MyLabs/Mastering users can access companion eTexts on Apple iPadBOSTON, March 17, 2011 /PRNewswire/ -- Pearson, the world's leading learning company, today announced its new eText app for the Apple iPad, giving registered users of Pearson's MyLabs/Mastering online homework and tutorial programs another option for accessing their companion eText.Pearson's free eText for iPad app presents digital content in the same high resolution as on a computer, even when pages are zoomed, and displays perfect fidelity to the print book. Students can easily add their own personalization (notes, highlights, bookmarks) while working on their iPads and then access it later on their Mac or PC.Many of Pearson's most popular MyLabs/Mastering companion eTexts are now available via the eText app, and are being enhanced to include full motion video, audio passages, web links, assessment items and other forms of rich media. Pearson plans to make all of its recent and new eText titles associated with the MyLabs/Mastering programs available on the iPad. A list of the available titles can be found at http://www.pearsonhighered.com/etextforipad/ "At Pearson, we are committed to increasing access, achievement and affordability in education. Devices like the iPad, with its ability to further personalize students' learning, present new opportunities to improve performance and retention. Our new eText app harnesses these capabilities to provide students with a more interactive and enriched learning experience," said Peter Chapman, eBook Program Director at Pearson. Pearson's eText app is available free of charge from the Apple iTunes App store at http://itunes.apple.com/us/app/pearson-etext/id410315894?mt=8. The eText app is the latest addition to Pearson's global digital and mobile learning initiatives. Pearson has more than 100 apps for learners of all ages, including the popular AlgebraPrep and the GrammarPrep app series. Pearson's MyLabs/Mastering programs have changed the way millions of students learn around the globe and have proven effective at helping colleges and universities improve student performance and lower costs. Available in a range of subjects from developmental skills for math, reading and writing to the sciences, economics and IT training, the MyLabs/Mastering programs personalize learning, with tutorials that provide instant feedback and targeted help. Students learn at their own pace, while instructors can monitor progress and communicate privately with their students online. About PearsonPearson, the world's leading learning company, has global reach and market leading businesses in education, business and consumer publishing (NYSE: PSO). Media Contact: Susan Aspey, susan(dot)aspey(at)pearson(dot)com or (800) 745-8489SOURCE PearsonFor further information: Susan Aspey, Pearson, susan(dot)aspey(at)pearson(dot)com, +1-800-745-8489