Press release from Business Wire
Getty Images and Demand Media Enter Joint Licensing Agreement
Wednesday, March 23, 2011
SANTA MONICA, Calif. (Business Wire) -- Today, Demand Media (NYSE:DMD) and Getty Images announced a joint licensing agreement. Under the agreement with Getty Images, Demand Media will be able to draw from Getty Images' extensive library of premium quality, rights-managed images, video footage and audio clips for use on its owned and operated websites including typeF, LIVESTRONG.com and eHow. Getty Images will also become Demand Media's exclusive distributor of stock video, allowing Getty Images to license the videos for specific uses at gettyimages.com.
“Demand Media's video library provides our customers with access to stock video across hundreds of new topical categories,” said Craig Peters, senior vice president of business development at Getty Images. “Our partnership also allows for Getty Images to reach new customers by distributing our digital assets through Demand Media's fast growing network of web properties.”
Getty Images is a leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.
“Like Getty Images, we strive to create and distribute high quality content to a broad audience,” said Steven Kydd, executive vice president of Demand Media Studios. “Licensing our videos through Getty Images and including their award-winning digital assets across our online properties was a natural fit for both of us.”
As one of the world's largest rights-cleared video libraries, Demand Media has over 200,000 short form videos covering topics like cooking, home renovation and fitness tips. Each video is presented by an emerging or established expert in his or her field of expertise and filmed in high definition by a professional filmmaker.
About Demand Media
Demand Media, Inc. (NYSE:DMD) is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties that reaches more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY, Chicago, IL and London, UK. For more information visit: www.demandmedia.com
About Getty Images
Getty Images is a leading creator and distributor of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world's most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
© 2011 Demand Media, Inc.
Demand Media, eHow, LIVESTRONG and typeF are trademarks and/or registered trademarks of Demand Media, Inc. in the United States and/or other countries. All other trademarks may be trademarks of their respective owners.
Demand Media Contact:
Kevin Morgan, 310-917-6400, ext. 6630
Getty Images Contact:
Jodi Einhorn, 646-613-4121