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Press release from CNW Group

Safeway Announces $100,000 Donation for Japan Disaster Relief and Employee Contribution Match Program

Wednesday, March 23, 2011

Safeway Announces $100,000 Donation for Japan Disaster Relief and Employee Contribution Match Program11:30 EDT Wednesday, March 23, 2011CALGARY, March 23 /CNW/ - Safeway today announced a $100,000 donation and a matching pledge of up to $50,000 for Canadian employees to help with the Japan earthquake and tsunami relief effort. The contribution will be distributed to the impacted area through the American and Canadian Red Cross."The images of destruction that we've all seen are heartbreaking," said Chuck Mulvenna, President and Chief Operating Officer, Canada Safeway Limited. "At this time of need, Safeway will join our employees, customers and communities as we collectively assist the people of Japan."Safeway and The Canada Safeway Foundation focus their philanthropy on a range of important causes, including disaster relief. During the past decade the company has raised and donated funds for several major humanitarian outreach efforts including the Haiti earthquake, Hurricanes Katrina, the 2004 South Asia tsunami disaster and the September 11th terrorist attacks. Those efforts provided emergency relief including medical aid, food, shelter and relocation assistance.Those wanting to contribute to help people affected by the crisis in Japan can go to for its Japan Earthquake and Pacific Tsunami fund.About Safeway www.Safeway.comSafeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. In 2010 Canada Safeway made over $24 million in donations to Canadian community organizations.For further information: Betty Kellsey, 403-730-3513