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Press release from Business Wire

Pearson Announces Fourth Voices That Matter: iPhone Developers Conference, Apr. 9-10 in Seattle

<p class='bwalignc'> iOS Developers Gather in Seattle to Discuss iPad 2 Capabilities and Latest Apple Releases </p>

Friday, March 25, 2011

Pearson Announces Fourth Voices That Matter: iPhone Developers Conference, Apr. 9-10 in Seattle11:00 EDT Friday, March 25, 2011 INDIANAPOLIS (Business Wire) -- On April 9-10, Pearson will host the fourth Voices That Matter: iPhone Developers Conference, at Seattle's Bell Harbor Int'l Conference Center. The conference will be led by industry authors and experts sharing their knowledge and participating in discussions, how-to sessions, and networking opportunities around the topic of application development. The new iPad 2 will be an integral part of conference activities. Developers will reinforce skills, discover emerging trends, and connect with some of the biggest names in the industry, as they teach attendees how to create effective user interfaces, utilizing exciting design and the latest technology, for the iPhone, iPad, or both. News Facts The conference is perfect for iPhone and iPad developers; long-time Mac developers wanting to leverage their existing skills; GUI designers; UX experts; and mobile application specialists. Speakers and conference chair members include Pearson authors Erica Sadun, The iPhone Developer's Cookbook, Second Edition; Stephen Kochan, Programming in Objective-C 2.0; Joe Conway, iPhone Programming: The Big Nerd Ranch Guide; Erik Buck, Cocoa Design Patterns; Aaron Hillegass, forthcoming iOS Programming: The Big Nerd Ranch Guide, Second Edition; Andy Ihnatko, forthcoming The Ihnatko iMovie '11 Almanac; Matt Long, Core Animation; Rod Strougo and Ray Wenderlich, forthcoming Learning Cocos2D; Graham Lee, forthcoming Test Driven iOS Development; Kirby Turner, forthcoming Learning iPad Programming: A Hands-on Guide to Building Apps for the iPad.To view full bio's on conference speakers please visit: http://iphonespring2011.crowdvine.com/speakers Topics covered will include Designing Graceful Gracious Interfaces for the iPad, Game Programming with Cocos2D, Multitouch, AV Foundation, Contemplative Design, Explosive Development and many other timely and compelling discussions. For a Press Badge please email Publicist, Andrea Bledsoe: andrea.bledsoe@pearson.com Visit http://iphonespring2011.crowdvine.com for more information on the conference, and www.informit.com/learnmac for more information on Pearson Mac Programming resources. Quote “Apple's continued emphasis on both iOS and the App Store model mean that developers have a robust platform and marketplace for some truly exciting applications,” said Barbara Gavin, conference manager for Pearson Education. “The Voices That Matter Conference delivers incredible speakers in the perfect environment for an unbiased and effective learning experience.” About Pearson Pearson, the education, services, and technology company, is home to such respected brands as Addison-Wesley Professional, Cisco Press, Exam Cram, IBM Press, Prentice Hall Professional, Que, and Sams Publishing, which have as their online publishing arm, InformIT (www.informit.com) -The Trusted Technology Learning Source. In addition, Berkeley-based Peachpit (www.peachpit.com), the publishing partner for Adobe Press, Apple Certified, and others, publishes best-selling books for creative design professionals. Pearson is also co-founder, with O'Reilly Media Inc., of Safari Books Online (http://safari.informit.com), the premier on-demand technology content library providing thousands of expert reference materials through a single point of contact, including expert technology, creative and design, industry and management resources in video, audio and written formats. Pearson Education is part of Pearson (NYSE: PSO), the international media company. Pearson's other primary businesses include the Financial Times Group and the Penguin Group. Pearson EducationAndrea Bledsoe, Publicist, 317-428-3168andrea.bledsoe@pearson.com