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Press release from Marketwire

GuestLogix Releases OnTouch(TM) Analytics for Onboard Retail Operations

Launch of First-To-Market Analytics Platform for Airlines to Better Manage Onboard Sales and Generate Ancillary Revenue

Monday, March 28, 2011

GuestLogix Releases OnTouch(TM) Analytics for Onboard Retail Operations07:30 EDT Monday, March 28, 2011TORONTO, ONTARIO--(Marketwire - March 28, 2011) - GuestLogix, Inc. (TSX:GXI) the leading global provider of onboard store technology to the passenger travel industry, today released OnTouch™ Analytics, the first-to-market analytics platform created for the airline industry. Designed to provide airline operators with valuable business intelligence to effectively manage onboard sales and identify consumer spending patterns, OnTouch Analytics provides data to help identify and grow ancillary revenues."The OnTouch Analytics platform is the first-to-market solution that provides airlines with the ability to find, track and analyze valuable sales information from their onboard stores to become more efficient, better understand their customers and, ultimately, become more profitable in the long-term," said Tom Douramakos, President and CEO, GuestLogix. "The need for airlines to have real-time sales data to make informed and smart onboard retail decisions is critical for enhancing competitive strength, profits, and customer engagement." With OnTouch Analytics, an airline can easily view and track sales of their entire onboard retail operation, across any fleet size through easy-to-use performance scoring algorithms. The cloud-based technology platform, accessed by tablet and mobile devices, alerts users for opportunities to improve overall sales performance through an interactive dashboard, dynamic reporting with drill-down capabilities and email notification alerts. "Until now, most airlines have had little means for business users to perform trend-analysis on their sales data," adds Douramakos. "OnTouch Analytics allows airlines to immediately spot exceptions in onboard store performance patterns and act rapidly to improve operational efficiency and drive onboard sales."As the industry leader in onboard store technology covering 40% of the global airline market, GuestLogix is in a unique position to scale and standardized business intelligence modules in the OnTouch Analytics platform across its client base in order to reduce development costs and shorten time to market. OnTouch Analytics can also be integrated with an Airline's non-GuestLogix onboard retail solution. About OnTouch™ OnTouch is GuestLogix' branded onboard store design and methodology that helps airlines create and control a branded onboard consumer marketplace through the sale of destination‐based travel relevant products and services. OnTouch allows carriers to get started quickly with new onboard sales to passengers in‐flight and elsewhere and enables content providers to easily reach a critical mass of travel consumers who are seeking to get more out of their trip. For more information please visit www.ontouch.com.About GuestLogix GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at www.guestlogix.com.© 2011 GuestLogix. All rights reserved. OnTouch™ is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners. Forward-Looking StatementsThis news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on February 24, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.FOR FURTHER INFORMATION PLEASE CONTACT: Sarah ThompsonGuestLogixDirector, PR and Communications416-987-7057sthompson@guestlogix.comORKristen DicksonThe Equicom GroupInvestor Relations416-815-0700 ext. 273kdickson@equicomgroup.com