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Press release from CNW Group

DHX MEDIA RECEIVES ORDER FROM THE HUB FOR SECOND SEASON OF ANIMAL MECHANICALS

Tuesday, March 29, 2011

DHX MEDIA RECEIVES ORDER FROM THE HUB FOR SECOND SEASON OF ANIMAL MECHANICALS11:04 EDT Tuesday, March 29, 2011www.dhxmedia.comTSX: DHXHALIFAX, March 29 /CNW/ - DHX Media (TSX: DHX), a leading international producer and distributor of television programming and interactive content, has signed a deal with The Hub for the second season of its hit preschool series Animal Mechanicals.Josh Scherba, SVP Distribution at DHX Media, said: "Animal Mechanicals has really engaged with young audiences on The Hub since its launch last Fall; success underscored by this commitment to the second season. We continue to build the licensing programme for the show including the launch of the Animal Mechanicals app which offers a new interactive element for children and their parents."Originally commissioned by CBC in Canada, where it is one of the highest-rating preschool shows, Animal Mechanicals is produced and distributed by DHX Media.It airs around the globe on channels including the Disney Channels in the UK, Italy and Asia; Radio-Canada, Discovery Latin America, Romania's HOP, EBS in Korea; Al-Jazeera Children Channel and Prava I Prevodi, which acquired the title for Bosnia, Croatia, Serbia and Montenegro.DHX Media has also recently launched a new iOS app based on show. Animal Mechanicals: Beetle Buggy Race, is priced at $1.99, and available on all iTunes stores worldwide. In licensing deals, Producciones Publiexpress have been signed up for colouring and activity books in Argentina, Paraguay and Uruguay.About DHX Media Ltd. DHX Media Ltd. is a leading international leader in television production and distribution, interactive content and entertainment licensing, with an emphasis on children, family and youth markets. With offices in Toronto, Halifax, Vancouver and Los Angeles and three award-winning production facilities, including the recently acquired Wildbrain Entertainment, DHX Media is the producer or co-producer of over 40 original television series and maintains a library of over 2,300 half-hours of television productions that spans both animated and live action programming.   Live action series include That's So Weird, How to be Indie and This Hour Has 22 Minutes; animated series include Animal Mechanicals, Kid vs Kat, dirtgirlworld, Franny's Feet, Martha Speaks and new preschool show Rastamouse. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange.  www.dhxmedia.comDisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: Enquiries: DHX Media Ltd. +1 902-423-0260 David A. Regan - EVP, Corporate Development & IR