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Press release from Marketwire

GuestLogix Announced as Finalist for 2011 Global AirRail Awards

Thursday, March 31, 2011

GuestLogix Announced as Finalist for 2011 Global AirRail Awards07:30 EDT Thursday, March 31, 2011TORONTO, ONTARIO--(Marketwire - March 31, 2011) -GuestLogix, Inc. (TSX:GXI) the leading global airline provider of onboard store technology today announced it is a finalist for the "Innovation of the Year: Groundbreaking Technologies" Award at the Global AirRail Awards. The winners will be announced on May 18th, 2011 in Latvia, Riga. GuestLogix was nominated for its OnTouch® Ground Connections, a technology and merchandising platform to allow airline passengers to purchase rail transportation at 35,000ft. "GuestLogix was founded with the vision to use technology to transform the travel passenger industries, including air and rail, to help them generate much needed and sustainable ancillary revenues," said Tom Douramakos, President and CEO, GuestLogix. "Travel sectors have valuable touch points throughout the end-to-end customer journey that remain untapped for sales opportunities. We are now working with rail service providers to join OnTouch Ground Connections to find new ways to sell tickets, via our POS handheld devices, the web and our mobile platform."GuestLogix was nominated for working with Heathrow Express to sell rail tickets to in-flight passengers through OnTouch Ground Connections. GuestLogix is enabling new channels and touch points for the rail sector to sell tickets to travelers throughout their travel journey. As rail operators seek new channels to generate ancillary revenues, GuestLogix' onboard retail technology platform and transaction processing engine offers a complete solution for operators to increase ticket sales opportunities through airports (kiosks, lounges and at gates), onboard planes, hotels (concierge desk, kiosks, and in-room television) and a traveler's Smartphone. "GuestLogix continues to be innovative by creating new products and services that enables Rail Operators to add new channels to sell their product and services," said Douramakos. The Global AirRail "Innovation of the Year: Groundbreaking Technologies" Award will go to "the airport rail operator, airport, airline or the supplier who, using a new or different approach to an old issue, new technologies or adapted innovations taken from other sectors, delivered the best improvement in customer experience and overall business efficiency." About OnTouch® OnTouch is GuestLogix' branded onboard store design and methodology that helps airlines create and control a branded onboard consumer marketplace through the sale of destination‐based travel relevant products and services. OnTouch allows carriers to get started quickly with new onboard sales to passengers in‐flight and elsewhere and enables content providers to easily reach a critical mass of travel consumers who are seeking to get more out of their trip. For more information please visit www.ontouch.com.About GuestLogix GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at www.guestlogix.com.© 2011 GuestLogix. All rights reserved. ®OnTouch is a trademark of GuestLogix Inc. and is registered in the United States and may be pending or registered in other countries. All other trademarks and trade names are the property of their respective owners. Forward-Looking StatementsThis news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on February 24, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.FOR FURTHER INFORMATION PLEASE CONTACT: Sarah ThompsonGuestLogix Inc.Director, PR and Communications416-987-7057sthompson@guestlogix.comwww.guestlogix.comORKristen DicksonThe Equicom GroupInvestor Relations416-815-0700 ext. 273kdickson@equicomgroup.com