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Press release from Business Wire

Safeway Kicks Off Annual Campaign to Support People with Disabilities

Friday, April 01, 2011

Safeway Kicks Off Annual Campaign to Support People with Disabilities12:24 EDT Friday, April 01, 2011 PLEASANTON, Calif. (Business Wire) -- Safeway Inc. (NYSE:SWY) today announced the start of its companywide fundraising campaign for Easter Seals, Special Olympics, Rebuilding Together and a range of job training programs that help people with disabilities live fuller lives. During April, the company's nearly 1,700 stores in the U.S. and Canada will raise funds for organizations that are at the forefront of providing assistance, training, therapy and social outlets to the millions of people who live with physical or developmental disabilities. The company will also be partnering with Rebuilding Together to plan and execute home or community center rehabilitation projects that serve people with disabilities. In the coming weeks, teams of Safeway volunteers will be deployed in to each of Safeway's key markets to assist Rebuilding Together “project managers” with various repair, landscape, paint and remodel work. “Assisting people with special needs of all kinds has long been a Safeway priority,” said Safeway Executive Vice President and Safeway Foundation Chair, Larree Renda. “As a company that proudly employs thousands of people with disabilities, Safeway directly benefits from the work of these organizations and is committed to contributing to their success and increasing their outreach.” Safeway officially launched its “Support for People with Disabilities” fundraiser on Tuesday with a special event at a store in Alameda, California. Company officials were joined by Easter Seals President and CEO James E. Williams, Jr., Special Olympics Vice President of Corporate Partnerships Kristine Templin, soccer star Brandi Chastain and gymnastics legend and actress Cathy Rigby. Williams praised Safeway for its longtime support. “We've long counted Safeway among the most important corporate sponsors for Easter Seals,” said Williams. “Their demonstrated abilities as a fundraiser and clear passion for the cause have translated into real improvement in our ability to deliver community based services to people with disabilities.” Each year Safeway dedicates April to raising funds and bringing awareness to helping people with disabilities. Donations will be collected at every Safeway, Vons, Pavilions, Dominick's, Carrs, Randalls, Tom Thumb and Genuardi's store in the United States and Canada. The company also uses in-store broadcasts and video messages to customers and employees to share information about breakthroughs in research and new programs that help millions of people with disabilities in North America and around the world. To date, Safeway has raised and donated more than $100 million to support organizations such as Easter Seals, Special Olympics and a range of other organizations that assist people with special needs. "The support of Safeway and their customers for people with intellectual disabilities is a great example of how together we can live in unity," shared Timothy Shriver, Chairman and CEO of Special Olympics. "From employment and donations to providing places of welcome and acceptance for our athletes, Safeway is paving the way in building communities of inclusion." Easter Seals and Special Olympics are just two of the many important organizations and causes that the company supports each year. Safeway contributes to a broad range of charitable and community programs and in 2010 donated more than $200 million to education, hunger relief, health and human services and cancer research. ABOUT SAFEWAY Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. ABOUT EASTER Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For more than 90 years, we have been offering help and hope to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. Support children and adults with disabilities at ABOUT SPECIAL OLYMPICS Special Olympics is an international organization that changes lives by encouraging and empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect worldwide. Founded in 1968 by Eunice Kennedy Shriver, the Special Olympics movement has grown from a few hundred athletes to nearly 3.5 million athletes in over 170 countries in all regions of the world, providing year-round sports training, athletic competition and other related programs. Special Olympics now takes place every day, changing the lives of people with intellectual disabilities in places like China and from regions like the Middle East to the community playgrounds and ball fields in every small neighborhood's backyard. Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. Visit Special Olympics at Safeway Inc.Teena Massingill,