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Press release from PR Newswire

John Deere Uses Technology and Hands-On Experience to Reach Customers

Tuesday, April 05, 2011

John Deere Uses Technology and Hands-On Experience to Reach Customers13:30 EDT Tuesday, April 05, 2011CARY, N.C., April 5, 2011 /PRNewswire/ -- This season, John Deere is providing customers with more ways to learn about, customize, and experience John Deere products.  With a new iPad? app, interactive product configurator, and hands-on regional events, property care enthusiasts have even more ways to find the right equipment to suit their needs.To view the multimedia assets associated with this release, please click: )John Deere Launches New iPad AppTo kick off mowing season, John Deere launches its first app, "Mower Match," for iPad.  For homeowners looking for more information on lawn tractors and zero-turn mowers, this dynamic interactive brochure provides video clips, 360-degree product views, and useful information on key features that distinguish John Deere's leading lines of riding equipment.  The Mower Match app is available for download on the iTunesTM App Store.Build and Customize Your Own XUV OnlineFor the outdoor enthusiast, John Deere recently launched the new Gator XUV Configurator.  From the tread on the tires to the frame on the top, this tool allows trailblazers to build their vehicle online from the ground up.  With a click, viewers can choose from a variety of factory configurations, as well as optional attachments that add versatility, style and performance capabilities.  On screen, the vehicle comes to life amid changeable backgrounds that transport the user and the new Gator to a river, field, rocks or trail setting.  To build a Gator XUV online, visit: Get In The Seat At Local John Deere EventsFor consumers interested in having an in-the-seat experience, John Deere is hosting "Drive Green" events at dealerships across the country, offering test drives of the latest utility tractors and other equipment available from John Deere. Scheduled through July, this year's Drive Green Challenge events are being held at approximately 60 locations across the South, East Coast and Midwest, and will feature a customized "Tail Gator" XUV.  For information on event locations and dates, visit:, or see your local John Deere dealer for information on events around the country.Follow John Deere on Facebook and Twitter. Deere & Company (NYSE: DE) is a world leader in providing advanced products and services and is committed to the success of customers whose work is linked to the land - those who cultivate, harvest, transform, enrich and build upon the land to meet the world's dramatically increasing need for food, fuel, shelter and infrastructure. Since 1837, John Deere has delivered innovative products of superior quality built on a tradition of integrity.  For more information, visit John Deere at its worldwide website at and iTunes? are registered trademarks of Apple Inc.  All rights reserved.  SOURCE John DeereFor further information: Cara Weigand of IMRE, +1-410-821-8220,; or Editorial Contact, Ryan Mitchell, +1-410-821-8220,,