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Press release from Business Wire

High Liner Foods CEO Henry Demone Named Intrafish Media's 2011 “Person Of The Year”

<p class='bwalignc'> <i>Demone recognized for his progressive vision, High Liner's strong operational performance, and sustainability leadership</i> </p>

Monday, April 11, 2011

High Liner Foods CEO Henry Demone Named Intrafish Media's 2011 “Person Of The Year”14:43 EDT Monday, April 11, 2011 LUNENBURG, Nova Scotia (Business Wire) -- Henry E. Demone, president and CEO of High Liner Foods Inc., has been named Intrafish Media's 2011 “Person of the Year.” Demone was selected for this award for his excellence in guiding High Liner Foods to increased profitability, progressive vision, and innovation in seafood sustainability. Intrafish, a highly-respected global media organization which includes a family of online and print publications covering the seafood industry, announced Demone as its award winner in the April edition of Seafood International magazine, and on its website. “It's a great personal honor to receive this award from such a highly-regarded media organization as Intrafish,” said Demone, who was appointed president of National Sea Products, the company that became High Liner Foods, in 1989. “I'm fortunate to be surrounded by a group of amazing and hard-working people who make High Liner such a strong organization, and who share the credit for this award.” The Intrafish Media Person of the Year honor recognizes those in the seafood industry who influence positive change. It highlights industry leaders that not only work to build a positive strong business or organization, but who also strive to improve the health, reputation and sustainability of the global seafood industry. The award recognizes business excellence and personal integrity. In an article accompanying the announcement, Intrafish Media Executive Editor John Fiorillo wrote: “Henry Demone is authentic. He is approachable, always willing to share his knowledge, and he is humble.” Demone was specifically recognized for his leadership in improving High Liner's financial performance despite increasing raw materials prices and a challenging global economy. Intrafish credited Demone with overseeing High Liner's continued product innovations, including the ground-breaking FireRoasters™ line of flame-seared seafood which is now being sold through High Liner's U.S. foodservice arm, Fishery Products International, and in the U.S. retail channel under the Sea Cuisine™ brand. In addition, Intrafish cited Demone's leadership on seafood sustainability, including High Liner's commitment to source from only certified sustainable or responsible sources by the end of 2013, and its sponsorship of the February 2011 Seafood Summit in Vancouver, B.C. Headquartered in London, U.K., Intrafish Media AS is a division of Norges Handels og Sjøfartstidende, a Norway-based publishing company. Intrafish has offices in Norway, U.K., U.S., Singapore and Chile. About High Liner Foods Incorporated High Liner Foods Incorporated is a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI® and Mirabel® food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange. Matter Communications for High Liner Foods (USA), Inc.Erik Arvidson, 978-499-9250 x320HighLiner@matternow.comwww.matternow.com