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Press release from Business Wire

Safeway Names Darren Singer Senior Vice President, Pharmacy, Health and Wellness

Tuesday, April 12, 2011

Safeway Names Darren Singer Senior Vice President, Pharmacy, Health and Wellness15:42 EDT Tuesday, April 12, 2011 PLEASANTON, Calif. (Business Wire) -- Safeway Inc. (NYSE:SWY) announced today the appointment of Darren Singer as the company's new Senior Vice President, Pharmacy, Health and Wellness, with overall responsibility for retail pharmacy operations, specialty care, pharmacy services, compliance, benefit management and managed care. He will report directly to Kelly Griffith, Safeway's President of Merchandising. Mr. Singer comes to Safeway after a long career with GlaxoSmithKline (GSK) where he was most recently Vice President of Strategic Growth. He spent 25 years with GSK in various leadership capacities, including Vice President of Marketing - OTC Wellness, and President and General Manager of the Block Drug Company, which GSK purchased in 2001. Mr. Singer led global marketing initiatives including the branding for such well-known brands as Sensodyne, Breathe Right and Abreva. Prior to joining Block/GSK, Mr. Singer spent several years in advertising. “We are pleased to have someone of Darren's caliber joining our executive team,” said Griffith. “His wealth of knowledge and proven track record in running some of the most visible and valuable brands in the pharmacy and wellness industry are well-suited to his leadership role at Safeway.” ABOUT SAFEWAY www.safeway.com Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. Safeway Inc.Teena Massingill, 925-467-3810Teena.Massingill@Safeway.com