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Press release from Business Wire

Zebra Technologies Unveils New UHF Gen 2 RFID Card at RFID Journal LIVE!

<p class='bwalignc'> <i>New card's improved technology offers greater performance sensitivity; industry-leading read range of 50 feet and beyond possible, even while in lanyards and badge holders</i> </p>

Wednesday, April 13, 2011

Zebra Technologies Unveils New UHF Gen 2 RFID Card at RFID Journal LIVE!10:01 EDT Wednesday, April 13, 2011 ORLANDO, Fla. (Business Wire) -- Zebra Technologies Corporation (NASDAQ: ZBRA), a recognized global leader in bar code, kiosk, card and RFID printers as well as real-time location solutions, today announced the introduction of its new ultra-high frequency (UHF) Gen 2 RFID card with Impinj Monza® 4 silicon at RFID Journal LIVE! (booth #612). The new UHF card extends Zebra's high performance card product line with a new model that offers exceptional performance in access control, personnel tracking, long-range ID applications, and social media and hospitality check-ins. The new UHF Gen 2 RFID card is based on Zebra's patent-pending antenna design, specifically optimized for UHF card applications giving it far greater read range, added memory and more reliability. The cards contains Impinj's state-of-the-art Monza 4 chip, which provides advanced sensitivity, giving the card enhanced read rates and an unprecedented read range of more than 50 feet even while worn in a lanyard. The new UHF card, combined with Zebra's UHF card printer/encoder line, address the current read limitations of other cards on the market while opening new applications such as reading through handbags, pockets and backpacks, and delivering increased access control and efficiency. Additional benefits of the UHF Gen 2 RFID card include: New data structure that offers optional memory configuration to protect privacy and hide sensitive information, while maintaining a high level of readability Optional read range reduction feature, protecting users from unauthorized tracking by temporarily reducing the read range of the card to less than one foot 48-bit Unique ID feature that protects against card cloning and provides a card authentication method to uniquely identify every card. “Advancing the power and range of people identification and management applications is essential for businesses looking to maximize safety, security and convenience for employees, guests and customers,” said Michael Fein, technical product manager, Zebra Technologies. “With Zebra's new UHF Gen 2 RFID card, organizations now have the ability to track people with greater range and increased reliability, while offering sophisticated security features.” Also at RFID Journal LIVE!, Zebra will perform a demonstration showcasing the capabilities of the UHF Gen 2 RFID card. As attendees enter RFID Journal LIVE!, they will receive a customized badge, equipped with Zebra's UHF Gen 2 RFID card technology. Participants will then be directed to Zebra's showroom booth for a chance to win a variety of prizes, including an iPad 2. The demonstration links to the broader implementation of social media elements at this year's RFID Journal LIVE!. Using their UHF badges, attendees will be able to “check-in" and “like” presentations all in real-time without logging into their Facebook accounts via a phone or computer. An RFID-enabled photo booth will also post photos directly to RFID Journal's Facebook page in real-time. “Social media has the rare ability to create instantaneous bonds between individuals that can often lead to substantive business and social relationships,” said Fein. “With this fun but meaningful demonstration at RFID Journal LIVE!, we're making a complex technology accessible and relatable to the average person through a medium they use in everyday life.” For additional information on Zebra products, please visit booth #612 at RFID Journal LIVE! or www.zebra.com/uhfcard. About Zebra Technologies Zebra Technologies Corporation (NASDAQ: ZBRA) gives customers visibility of critical assets, people and transactions through a broad range of printing and location technologies. Our bar code, card, kiosk and RFID printers as well as real-time location solutions have made us a recognized global leader in providing enabling solutions that identify, track, and manage critical assets, people and transactions for improved business efficiencies. For more information about Zebra's solutions, visit http://www.zebra.com. Zebra TechnologiesTim Dreyer+1 847 793 5677tdreyer@zebra.comorOgilvy Public Relations WorldwideEmily Reed+1 312 397 6056emily.reed@ogilvypr.com