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Press release from PR Newswire

Valassis Promociones Named to Best Companies to Work® Mexico List by Gestion Magazine

Thursday, April 14, 2011

Valassis Promociones Named to Best Companies to Work® Mexico List by Gestion Magazine15:31 EDT Thursday, April 14, 2011Company Promotes Culture of Unity and CollaborationLIVONIA, Mich., April 14, 2011 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, announced today that it has been recognized by Mexico's Gestion magazine as one of the "Best Companies to Work®" in Mexico. Valassis ranked 84 on the 2011 list of companies with 500-5000 employees, the largest group of companies. This is the first time Valassis Promociones has earned recognition on this list in Mexico. "What makes this award so meaningful is that it is an affirmation from our employees that Valassis is a great place to work," said Julie Stratton, Vice President, Valassis Promociones, Mexicali, Mexico.  "It's an honor to have our name on this esteemed list which recognizes the contributions our employees have made to our culture and success here at Valassis Promociones."Stratton added that she is especially proud of the way this team banded together following the largest recorded earthquake in over 100 years in Mexicali, Mexico during 2010, where the epicenter was in the valley area where more than 325 Valassis Promociones employees and their families live.  "The team was so touched by the outpouring of good wishes and donations from the rest of Valassis team in the U.S. With all of their support, we were able to put together over 70 care packages that included water, food, paper supplies and health care products." Over 400 companies in Mexico competed for the list in 2011, which surveyed employees and rated companies on pride, responsibility, celebrating, values, communication, safety and more. As a company, Valassis has received numerous awards recognizing its workplace flexibility, culture, growth and technology, including FORTUNE's prestigious list of '100 Best Companies to Work For;' 100 Fastest-Growing Companies by FORTUNE magazine; FORTUNE magazine's Hall of Fame 2005; InformationWeek 500, Top Technology Innovators; Alfred P. Sloan Award for Business Excellence in Workplace Flexibility; and more. Valassis Promociones, a fulfillment group in Mexicali, Mexico was acquired by Valassis in 1998 and specializes in complex sampling programs, processing millions of pieces of products per week.  Valassis Promociones has adapted a culture of accountability as all employees take part in idea generation, objective results and celebrating the company's successes.  All employees participate in achieving the goals of the company and are informed as to how their participation helped reach targets.  A list is published each year for the Best Companies to Work® in more than 40 countries around the world, including Mexico. The process of analysis, evaluation and certification conducted for the development of the rankings is regarded as the most important and comprehensive worldwide. The ranking is the result of a rigorous process of analysis and assessment of the views of employees and the corporate culture to select Best Companies to Work®. The main objectives of the rankings from the Great Place to Work® Institute Mexico are to facilitate knowledge management and sharing experiences among all organizations that know how to get the best results from business and to improve the quality of their workplaces.The full list is available at About ValassisValassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum? media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform ? in-home, in-store and in-motion. Through its digital offerings, including and, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.  For more information, visit, and To learn about advertising opportunities with RedPlum, please call 1-800-437-0479. Cautionary Statements Regarding Forward-looking StatementsThis document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; our ability to comply with or obtain modifications or waivers of the financial covenants contained in our debt documents; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; ongoing disruptions in the credit markets that make it difficult for companies to secure financing; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; possible governmental regulation or litigation affecting aspects of our business; the credit and liquidity crisis in the financial markets could continue to affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q, and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.SOURCE ValassisFor further information: Mary Broaddus, Director, Investor Relations and Corporate Communications, +1-734-591-7375,