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Press release from Marketwire

Softchoice: Being a Best Workplace is All About the Growth

Tuesday, April 19, 2011

Softchoice: Being a Best Workplace is All About the Growth10:24 EDT Tuesday, April 19, 2011TORONTO, ONTARIO--(Marketwire - April 19, 2011) - Softchoice Corporation (TSX:SO), a leading North American provider of IT solutions and services, is thrilled to be recognized as a Best Workplace in Canada by the Great Place to Work® Institute, for the sixth consecutive year. This year's list reflects a growing number of companies placing a premium on creating workplaces that inspire employee growth and development. "Being a best workplace means recognizing that we all want to be challenged and we all want to use our unique talents and abilities to make a difference," said David MacDonald, President and CEO of Softchoice. "I believe that when people are growing, amazing things ensue: we tackle bigger problems. We innovate more. We deliver better customer service and, most important of all, I think we're happier as people." Beyond formal professional development, Softchoice employees are encouraged to stretch themselves in other ways, including the opportunity to use two paid volunteer days per year to support a charitable organization of their choice. Employees can also participate in Softchoice's employee-led philanthropic program, Softchoice Cares, by leading or participating in variety of fundraising activities. At the Company's annual fiscal launch event in January, Softchoice encouraged employees to create a personal 'leap statement' to create added focus around their personal and professional goals for the year."When you think about it, we spend a third of our lives at work, and a good bit more looking after the kids, cleaning the house, shopping for groceries, ...and the list goes on," said Nick Foster, SVP, Business Development. "That's why work is so important – it's really one of the most significant enablers we have to explore and achieve our potential as people."About Softchoice As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice's holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of more than 15,000 corporate and public sector organizations across the United States and Canada.Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States. About The Great Place to Work®Institute The Great Place to Work® Institute, Inc. is a research and management consultancy based in the U.S. with International Affiliate offices throughout the world. At the Great Place to Work®Institute, we have been listening to employees and evaluating employers since 1980, to understand what makes a workplace great. We know that the foundation of every great workplace is trust between employees and management. Our ongoing research, measurement tools, and educational services have made us leaders in helping build high-trust workplaces. Other Links Nick Foster's Posterous Blog – Unleashing Potential Top 5 Reasons to Work at Softchoice Softchoice Sales Center Expansion Aimed at Growing Business and People FOR FURTHER INFORMATION PLEASE CONTACT: Eric GardinerSoftchoice CorporationCommunications Manager(416) 588-9002 x2358eric.gardiner@softchoice.com