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Press release from PR Newswire

Dorel Juvenile Group Marks Earth Day with Zero Landfill Facility Designation

Wednesday, April 20, 2011

Dorel Juvenile Group Marks Earth Day with Zero Landfill Facility Designation08:30 EDT Wednesday, April 20, 2011Products get Tiny Footprint? logoCOLUMBUS, Ind., April 20, 2011 /PRNewswire/ -- Dorel Juvenile Group USA (DJG), a division of Dorel Industries (TSX: DII.B, DII.A) and the nation's largest juvenile products manufacturer, announced today its commitment to maintain sustainable, zero-waste operations at its manufacturing headquarters in Columbus, IN.  DJG produces a wide range of juvenile products, from potties to car seats.  With a strict focus on sustainability and the environment, DJG has transformed its manufacturing processes to achieve zero-waste status, effectively allowing no trash to leave the facility for landfills.  Additionally, DJG has reduced natural gas use by 60 percent and water usage has been reduced by more than 95 percent. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/dorel-juvenile-group-marks-earth-day-with-zero-landfill-facility-designation-120242729.htmlWhat began as an employee-initiated project to reduce our footprint on the local landfill resulted in DJG's Columbus headquarters becoming a zero landfill facility in the State of Indiana.  Prior to this transformation, DJG was producing 2.5 million pounds of trash annually.  By taking inventory of the waste generated, DJG employees were able to identify ways to resell and recycle what was previously considered trash. Additionally, through the company's Tiny Footprint? initiative, consumers will begin to see a new logo identifying the products manufactured in the zero landfill facility, first on-line and then on in store packaging. All stakeholders are encouraged to factor long-term environmental sustainability into their decision making processes.  "We're extremely proud of programs like the zero waste designation and our Tiny Footprint? initiative," said Dave Taylor, President and CEO of Dorel Juvenile Group.  "Our business is both about providing a safer today for children as well as a better tomorrow."   Through a multi-year process of combing through and eliminating waste step by step, today DJG does not send any trash to landfills.  The facility now produces on average one truck load of non recyclables per month..  This trash is delivered to a waste energy facility in Indianapolis that provides steam energy to help power downtown Indianapolis.  For more information on Dorel Juvenile Group, please visit www.djgusa.com.  To watch a video describing DJG's zero waste designation, visit:  www.safety1sttv.com.About Dorel Juvenile GroupDorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company.  Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products.  Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure.  Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported.   Dorel is a US$2.3 billion company with 4700 employees, facilities in nineteen countries, and sales worldwide.  SOURCE Dorel Juvenile Group USAFor further information: Julie Vallese, +1-202-302-1546, jvallese@djgusa.com; or Brittany Welch, +1-617-585-5785, bwelch@360publicrelations.com