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Press release from Business Wire

Exclusively at PetSmart® Stores, Martha Stewart Pets™ Helps Pets Stay Dry in Style

<p class='bwalignc'> <i>New Products and Tips for Spring Weather and Fun Outdoors</i> </p>

Monday, April 25, 2011

Exclusively at PetSmart® Stores, Martha Stewart Pets™ Helps Pets Stay Dry in Style07:00 EDT Monday, April 25, 2011 PHOENIX (Business Wire) -- Spring has sprung at PetSmart (NASDAQ: PETM), and this year, April showers are bringing much more than May flowers. Featuring trendy rain gear, chic apparel and exclusive pet accessories, the new Martha Stewart Pets spring collection will have dogs looking posh, rain or shine. Martha Stewart Pets Spring Apparel: PetSmart just conducted a high-fashion photo shoot with some of our real pet parents and their dogs to showcase the latest rain gear and apparel by Martha Stewart Pets, exclusive to PetSmart. (Photo: Business Wire) “Dogs love their walks – rain or shine. But the spring season can bring with it a few challenges for pets and their parents when it comes to enjoying outdoor activities,” said Gayle Franger, vice president of merchandise marketing for PetSmart. “With quality clothing options that protect dogs from the elements, PetSmart is helping pet parents keep their pets comfortable, regardless of the weather forecast.” To help pet parents choose the right clothing size for their dogs, PetSmart has put together tips and tricks in a new, step-by-step instructional video, “The Right Fit.” Featuring Barbara Fight, pet producer for The Martha Stewart Show, the video demonstrates the proper way to measure a dog for pet apparel and what to look for when selecting pet clothing. The video also highlights the importance of pairing accurate body measurements with quality design, including belly-belt Velcro closures, adjustable hind leg straps and an elasticized neck with removable snap-on hood. “When shopping for yourself, you know how important it is to get the best quality, style and fit at an affordable price. The new spring line of pet clothing has it all and was designed exclusively for PetSmart,” said Fight. “Pets are an important part of the family, and our goal with this collection was to make sure they had fun, fashionable and functional apparel all season long.” Stylish and Chic Products for Spring New Martha Stewart Pets spring products for the season range from t-shirts to trench coats and everything in between, including: Rain Coat: Available in red and blue, the Martha Stewart Pets sleeveless rain poncho features a chic dog-bone print with rubberized waterproof nylon outer shell and cotton lining for comfort. Twill Trench Coat: A belted, classic trench coat in tan cotton poplin with vented shoulder cape, the Martha Stewart Pets trench includes a turn-up collar with hidden printed stripe pattern on the interior lining and wood button detailing. Windbreaker: The athletic-style, waterproof Martha Stewart Pets windbreaker comes in pink/orange or blue/green and folds up into a back zipper pocket for carrying. Right fit features include belly Velcro closures, an elasticized hood and a leash and collar opening. Three-Piece Bowl Set: Made of non-skid melamine and stainless steel, the air-seal lid keeps food fresh and portable. The durable, lightweight stainless steel bowl keeps liquids cooler longer. A shaped handgrip makes it easier to pick up and put down with fewer spills. To learn more about the spring Martha Stewart Pets collection, how to find the right fit for your pet and other helpful dog care tips, visit www.PetSmart.com/MarthaStewart or www.facebook.com/PetSmart. About PetSmart PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 47,000 associates and operates more than 1,187 pet stores in the United States and Canada, 180 in-store PetSmart PetsHotel® cat and dog boarding facilities, and is a leading online provider of pet supplies and pet care information (http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers complete pet training, pet grooming, pet boarding, PetSmart® Doggie Day Camp℠ pet day care services and pet adoption services. Since 1994, PetSmart Charities, Inc., an independent 501(c)(3) non-profit animal welfare organization and the largest funder of animal welfare efforts in North America, has provided more than $110 million in grants and programs benefiting animal welfare organizations. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 4.4 million pets. Follow PetSmart on Twitter @PetSmartFind PetSmart on Facebook www.facebook.com/PetSmart About Martha Stewart Living Omnimedia, Inc. Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses the company's print and digital businesses and is comprised of four magazines, including MSLO's flagship publication, Martha Stewart Living, periodic special issues, books, websites, digital apps, blogs, and more. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including “Mad Hungry with Lucinda Scala Quinn.” Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM channel 157 as part of “The Best of SIRIUS.” In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels, Jo-Ann Fabric, and independent retailers, the Martha Stewart Pets line at PetSmart. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6694967&lang=en GolinHarris for PetSmartStephanie Foster, 972-341-2536sfoster@golinharris.comorPetSmart Media LineToni J. Eberhardt, 623-587-2177pr@ssg.petsmart.comorMartha Stewart Living OmnimediaDeb Dowling, 212-827-8546Corporate Communicationsddowling@marthastewart.com