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Press release from Business Wire

JAKKS Pacific® Announces Hunter Products Pty Ltd. as the Exclusive Australian Distributor for MONSUNO™ Toy Line

Monday, April 25, 2011

JAKKS Pacific® Announces Hunter Products Pty Ltd. as the Exclusive Australian Distributor for MONSUNO™ Toy Line06:30 EDT Monday, April 25, 2011 MALIBU, Calif. (Business Wire) -- JAKKS Pacific, Inc. (Nasdaq: JAKK) continues to execute on International expansion plans for the MONSUNO™ Boys Action property and toy line by appointing Hunter Product Pty Ltd. as the exclusive marketing and distribution partner in Australia for toys based upon the MONSUNO™ original animated television series. “Our International expansion plans for the MONSUNO™ series and products are moving ahead at full speed,” stated Carmine Russo, Executive Vice President International, JAKKS Pacific. “We are excited to partner with Hunter to market and distribute MONSUNO™ toysto the Australian market, utilizing their expertise in building and sustaining brands with a dedicated and integrated promotional campaign as well as their ability to hit competitive retail price points and strong relationships with all of the major retailers in Australia.” Jeff Hunter, Managing Director of Hunter Product Pty Ltd., added, “Hunter is well versed with the stellar JAKKS portfolio, having marketed and distributed multiple JAKKS brands for many years. We are thrilled to have been chosen as their distribution partner and look forward to introducing and building the MONSUNO™ toy brand in the Australian market.” JAKKS Pacific is the creator of the underlying MONSUNO™ Boys Action property and master toymaker for the MONSUNO™ toy line, which is expected to hit U.S. retail shelves to coincide with the U.S. TV series premiere anticipated for Spring 2012. The MONSUNO™ series is being produced by Pacific Animation Partners LLC, a joint venture between JAKKS Pacific, Inc. & Dentsu Entertainment USA, Inc., and FremantleMedia Enterprises. FremantleMedia Enterprises will be responsible for the exclusive worldwide distribution of MONSUNO™ TV programming except for Asia and act as the Master Licensing agent for the MONSUNO brand outside of Asia, with the exception of toys, which shall be exclusively marketed and produced by JAKKS. The Giochi Preziosi Group is the European Partner for the MONSUNO™ toy line. Hunter will manage the sales, marketing and distribution of all JAKKS' MONSUNO™ toy products in Australia. The MONSUNO™ animated TV series (52 episodes x 30 minutes) is an epic boys action adventure where kids are imbued with the power to command and battle creatures with amazing destructive potential. Built around powerful, action-based episodic animation with a compelling base of dynamic, relatable characters, and deeply woven original story mythology, the MONSUNO™ TV series provides a completely original entertainment experience. Targeted to boys 6 - 11, the TV series will be supported by a demonstrable, innovative, feature-driven JAKKS toy line of action figures, gadgets, collectibles and integrated role play. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com About Dentsu Entertainment USA, Inc. Headquartered in Santa Monica, CA, Dentsu Entertainment USA, Inc. was formed in April 2010 as a wholly owned subsidiary of Dentsu Inc. (Tokyo Stock Exchange, Code 4324), the world's largest advertising agency brand and a leading producer of Japanese animation, with over 18,000 full-time employees and close to 100 offices worldwide. Dentsu Entertainment USA develops original animation programming and media content for markets worldwide, and manages licensing programs for existing and new properties. Current projects include Chub City®, a toy based property featuring street-savvy characters and vehicles, currently in development as an animated series, Deltora Quest®, a 52-episode animated series based on the international top-selling fantasy-adventure book series of the same name already airing in multiple markets worldwide, and Mameshiba™, a collection of animated shorts and character licensing program with over $100 million in product sales since 2008. About FremantleMedia Enterprises & FremantleMedia FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe's largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world's major media and entertainment companies. FremantleMedia's worldwide production arm is responsible for many of the world's highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes FremantleMedia North America, UFA, talkbackTHAMES, FremantleMedia Australia and Original Productions amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world's most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), Hole In The Wall, Got Talent (co-produced with Syco in the UK and the US), The X Factor (co-produced with Syco in the UK), Take Me Out, Family Feud, The Price is Right, Farmer Wants A Wife, Gute Zeiten Schlechte Zeiten, and Neighbours. This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. JAKKS Pacific, Inc.Anne-Marie Feliciano310-455-6245anne-marief@jakks.net