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Press release from CNW Group

Second Cup Announces 1st Quarter 2011 Dividend

Friday, April 29, 2011

Second Cup Announces 1st Quarter 2011 Dividend10:59 EDT Friday, April 29, 2011MISSISSAUGA, ON, April 29 /CNW/ - The Second Cup Ltd. (TSX: SCU) ("Second Cup") announced that its Board of Directors has approved a quarterly cash dividend of $0.15 per common share for the quarter ended April 2, 2011, payable on May 30, 2011 to shareholders of record at the close of business on May 16, 2011.Second Cup expects to release its first quarter results of 2011 on May 13, 2011. The Annual General Meeting will be held at 2:00 p.m. on Friday, May 13, 2011 at the offices of Stikeman Elliott LLP, 53rd Floor, 5300 Commerce Court West, 199 Bay Street, Toronto, Ontario.About Second Cup(R)Founded in 1975, Second Cup(R) is Canada's largest specialty coffee franchisor, operating more than 350 cafés across the country. As a proudly Canadian company, Second Cup celebrates its franchisees' local ownership, and prioritizes the support of local businesses through daily deliveries from neighbourhood partners. Committed to caring for every guest, all 5,000 associates of Second Cup are Trusted Coffee Experts(TM) who sell 1,000,000 coffee and tea beverages every week. For more information, please visit www.secondcup.com.For further information: Robert Masson, Chief Financial Officer, (905) 362-1824 or investor@secondcup.com.