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Press release from Business Wire

Heinz® Ketchup Brings Back Iconic Glass Bottles to Stores for a Limited Time

<p class='bwalignc'> <i>New Vintage-Inspired Design for America's Favorite Ketchup</i><sup><b>®</b></sup> </p>

Tuesday, May 10, 2011

Heinz® Ketchup Brings Back Iconic Glass Bottles to Stores for a Limited Time09:00 EDT Tuesday, May 10, 2011 PITTSBURGH (Business Wire) -- Today Heinz brings back an American icon with the launch of a new collector's edition of Heinz Tomato Ketchup, available in classic glass bottles. While the glass bottles can be found in thousands of restaurants across the country, they have been absent from store shelves for more than 10 years and are now back for a limited time. The limited edition glass bottle of Heinz Tomato Ketchupfeatures a vintage-inspired design to bring some nostalgia to the summer barbecue season. The product will be available now through August at select retailers nationwide.Bring some nostalgia to your summer with Heinz(R) Ketchup in glass bottles, back in stores for a limited time with a vintage-inspired design. (Photo: Business Wire) A Classic Returns Like catching fireflies and swinging on tire swings, backyard barbecues recall memories of timeless summertime fun. Families have enjoyed Heinz Ketchup with meals for decades and the original glass bottle has become part of the cultural fabric of our country, although the bottles have not been sold at retail for more than 10 years. “While the convenience of our current, squeezable bottles found in grocery stores has been a hit with today's families and their lifestyles, consumers still associate Heinz Ketchup with our iconic glass bottle and routinely ask where they can find them,” Noel Geoffroy, Vice President of Heinz Brands said. “In response to that consumer demand and to inspire memories of and relive good times from summers past, we wanted to bring back the glass bottle with a limited edition design that gives a nod to the product's 135-year history.” Capturing the essence and heritage of the Heinz Ketchup brand, the label design of the new limited edition glass bottle was inspired by a vintage packet of tomato seeds. The bottle contains America's Favorite Heinz Tomato Ketchup which is “Grown, Not Made®” from only the firmest, juiciest, freshest tomatoes that are grown from Heinz seeds by only a select group of trusted farmers. The relationships Heinz has developed with its farmers spans several generations and dates back nearly four decades. History of Glass Bottles When Heinz Tomato Ketchup was first introduced in 1876, it was bottled in clear glass to reveal its purity. It was not until several years later that the world-famous octagonal bottle debuted. The glass bottle was sold in stores until the 1990s, when it was replaced with the squeezable plastic bottle that was first introduced in 1983. Availability & Pricing Limited Edition Glass Bottle Heinz Tomato Ketchup will be available in a 14 oz. bottle for $1.99 suggested retail price at select retailers including Walmart and Safeway from now through August 2011. Please check stores for availability. ABOUT HEINZ H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world's leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. FRiDAY's® meals and snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World's Favorite Ketchup®. Photos/Multimedia Gallery Available: EdelmanKerry McCauley,