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Press release from Business Wire

Avnet Electronics Marketing Selected as Atmel's Distributor of the Year in the Americas

Thursday, May 12, 2011

Avnet Electronics Marketing Selected as Atmel's Distributor of the Year in the Americas11:00 EDT Thursday, May 12, 2011 PHOENIX (Business Wire) -- Avnet Electronics Marketing, an operating group of Avnet, Inc. (NYSE: AVT), was awarded the "Distributor of the Year" by Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller and touch solutions. Avnet was presented the "Distributor of the Year" award at the Atmel Awards Banquet held on March 9, 2011, during Atmel's Worldwide Sales Conference. Click To Tweet: Avnet Electronics Marketing Selected as Atmel's Distributor of the Year in the Americas Winners are selected by a judging panel based on several criteria including overall revenue growth, year-on-year revenue growth, operational excellence, registration growth and market share gains. There were five distributors considered for this award during a year in which the industry experienced dramatic growth in virtually every area. “This recognition of the Avnet team's revenue growth, operational excellence and registration growth in support of Atmel reflects the achievements of not just our team – but it's also a testament to the strength of the Atmel brand among the customers we both serve in the Americas market,” said Ed Smith, president of Avnet Electronics Marketing Americas. “Atmel is a leading supplier in the Americas region, and our top supplier for 8- and 32-bit microcontrollers. We look forward to continued success with Atmel next year and beyond.” “Avnet has been an Atmel distributor for over 25 years,” said Robert Valiton, vice president of Americas & EMEA sales and Global Sales Operations, Atmel Corporation. “The ‘Distributor of the Year' award was well deserved by Avnet, who has continued to increase registrations, sales and design wins for Atmel. In 2010, Avnet demonstrated growth and leadership in every measurable area. We are proud to be a partner with one of the industry's premier distributors and look forward to another successful year together.” Follow Avnet on Twitter @ http://twitter.com/AvnetDesignWire Contribute to our technical forums @: http://community.em.avnet.com View product and company videos @ http://www.avnetondemand.com/components/channel/7 Buy our components @ www.avnetexpress.com About Atmel Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets. About Avnet Electronics Marketing Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's website is located at www.em.avnet.com. About Avnet, Inc. Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology serving customers in more than 70 countries worldwide. Avnet accelerates its partners' success by connecting the world's leading technology suppliers with a broad base of more than 100,000 customers by providing cost-effective, value-added services and solutions. For the fiscal year ended July 3, 2010, Avnet generated revenue of $19.16 billion. For more information, visit www.avnet.com. Atmel logo and combinations thereof, and others are registered trademarks, or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others. Avnet Electronics MarketingBethany Helvie, 480-643-7183Public RelationsBethany.Helvie@avnet.com