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Press release from Business Wire

Molson Coors Brewing Company Wins 10 International Gold Medals for Quality

<p class='bwalignc'> <i>Monde Selection Awards Designation is Consumer Packaged Goods Equivalent of the Michelin Guide</i> </p>

Monday, May 16, 2011

Molson Coors Brewing Company Wins 10 International Gold Medals for Quality12:57 EDT Monday, May 16, 2011 DENVER & MONTREAL (Business Wire) -- Molson Coors Brewing Company has added 10 Monde Selection gold medals to its collection of international awards and recognitions. The medals were awarded by Monde Selection, an independent International Institute based in Brussels, Belgium with a mission to test consumer products and rate them for their quality. The following Molson Coors beers were awarded gold medals at this year's competition: Molson Canadian Molson Dry Molson M Rickard's Dark Molson Canadian 67 Molson Export King Cobra 8% Cobra 5% Cobra 5% (Keg 50L) Cobra Zero Lord Karan Bilimoria, Founder and Chairman of Cobra Beer said: “A Monde Selection award is the most prestigious award for our beer, an indisputable guarantee of high quality. We are proud to continue to be recognised by an award which has been synonymous with the best quality in the world since the Monde Selection was first instituted in 1961. Our brewers and supply chain staff deserve all of the credit for continually setting the bar for the highest quality beer in the industry.” All the beers entered from around the world are fully analysed and comparatively taste tested. Scores are provided for taste, clarity, head, etc. as measures of exceptional quality. This year's awards were chosen by independent jury, comprising more than 70 eminent professionals, from Michelin starred chefs and members of the French Culinary Academy to sommeliers and eminent academics. Some 2,450 products from over 80 countries are tested each year in eight categories under the programme, which is the consumer goods equivalent of the Michelin Guide. “What's really gratifying is seeing many of our new innovations like Molson M , Molson Canadian 67 and Rickard's Dark on the podium alongside our franchise performers like Molson Canadian and Molson Export,” said Peter Nowlan, Chief Marketing Office for Molson Coors Canada. “We've got the strongest portfolio of brands we've ever had and plan on staying on top awhile as we continue to find new ways to delight the world's beer drinkers.” The 2011 Monde Selection award ceremony will be held in Brussels on May 23-24, 2011. About Molson Coors Brewing Company: Molson Coors Brewing Company is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. It brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across North America, Europe and Asia. It operates in Canada through Molson Coors Canada; in the U.S. through MillerCoors; and in the U.K. and Ireland through Molson Coors UK. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website, www.molsoncoors.com. Molson CoorsColin Wheeler, 303-927-2443Colin.wheeler@molsoncoors.com