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Press release from CNW Group

PURE TECHNOLOGIES ANNOUNCES DATES FOR FIRST QUARTER 2011 RESULTS AND WEBCAST CONFERENCE CALL

Tuesday, May 17, 2011

PURE TECHNOLOGIES ANNOUNCES DATES FOR FIRST QUARTER 2011 RESULTS AND WEBCAST CONFERENCE CALL06:00 EDT Tuesday, May 17, 2011CALGARY, May 17 /CNW/ - Pure Technologies Ltd., ("Pure") (TSX: PUR) will release its first quarter 2011 results on Thursday, June 9, 2011 after the stock market closes.  The press release will provide consolidated first quarter financial information and will be available on the Company's website: www.puretechltd.com.A live conference call and webcast to discuss the results will be held for the investment community on Friday, June 10, 2011 at 8:30 a.m. MT (10:30 a.m. ET).  Please note the following information:To participate in the live call, dial (888) 231-8191 (toll-free in North America) or (647) 427-7450 (International) and provide either the Conference ID 62289733 or ask for the Pure Technologies conference call.The audio webcast will be made available via Pure's website in the Investor Relations section and will be archived for approximately 90 days.A replay of this conference call will be available approximately two hours after the call's completion. To listen to the replay, dial (800) 642-1687 (toll-free in North America or (416) 849-0833 (International) and enter the passcode 62289733.About Pure Technologies Ltd.Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);Recurring revenuefrom data analysis and site maintenance for these technologies, and from technology licensing;Premium technical servicesincluding inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);Specialized engineering servicesin areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants). Forward-Looking StatementsThis release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators (www.sedar.com). ® Registered Trademarks, property of Pure Technologies Ltd."The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"For further information: about Pure Technologies Ltd. (TSX-V: PUR), visit our website at www.puretechltd.com.  Or contact James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at (403) 266-6794 or e-mail to info@puretechnologiesltd.com.