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Press release from CNW Group

INDIGO's KOBO RATED #1 EREADING APP GLOBALLY FOR IPAD ON ITUNES APP STORE

Thursday, May 19, 2011

INDIGO's KOBO RATED #1 EREADING APP GLOBALLY FOR IPAD ON ITUNES APP STORE16:56 EDT Thursday, May 19, 2011TORONTO, May 19 /CNW/ - Indigo Books & Music Inc. is delighted that Reading Life, Kobo's industry leading social reading app has moved into the top rated position globally for eReading apps in the Apple iTunes App Store.Indigo, Canada's largest book, gift and specialty toy retailer is committed to enhancing the reading experience for book lovers regardless of the format in which they choose to read.According to Indigo Books & Music CEO and Founder, and Kobo Chair Heather Reisman, "I am proud that Kobo has captured the attention and the loyalty of iPad users around the world as their preferred eReading application. Kobo has been focused on creating the best experience in eReading since day one and Kobo's Reading Life provides readers with a fun, easy and exciting way to dive deeper into reading."The Kobo app with Reading Life has a 5 star rating by Canadian users, the highest among eReading apps in the iTunes store. Less than 48 hours after launch, hundreds of positive reviews began an influx of support for Kobo's latest hit -- with reviews touting the app's navigation and ease-of-use. Users also praised the app's new ability to organize shelves in their library, calling it out as the Kobo app's top value. More than 25,000 custom bookshelves have been created in just one week.In the last 7 days:- Kobo's app has claimed the highest rating available - 5-stars - in Canada- Globally, nearly 750,000 users have downloaded the app, a 20% jump from version 4.3- More than 1,100 4- and 5-star reviews have been posted- Users now spend 10% more time in the Kobo application- Version 4.4 is the highest reviewed eReading app in the United States, the United Kingdom and CanadaThe Kobo eReading app for iPhone®, iPad® and iPod Touch® can be downloaded for free from www.kobo.com or the iTunes App Store. Customers who currently have Kobo on their iPad or iPhone can download the update directly on their device.Forward-Looking StatementsStatements contained in this news release that are not historical facts are forward-looking statements which involve risk and uncertainties that could cause results to differ materially from those expressed in the forward-looking statements. Among the key factors that could cause such differences are: general economic, market or business conditions in Canada; competitive actions by other companies; changes in laws or regulations; and other factors, many of which are beyond the control of the Company.About Indigo Books & Music Inc. Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG) and the majority shareholder of  the global eReading service Kobo, Inc. As the largest book, gift and specialty toy retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, http://www.chapters.indigo.ca, features books, eBooks, toys, gifts and, and hosts the award winning Indigo Online Community.About Kobo, Inc.Kobo is a global eReading service with more than 2.3 million eBooks, magazines and newspapers - one of the largest eReading catalogues in the world. Kobo believes consumers should have the freedom to read any book on any device and has attracted millions of readers from over 100 countries across the globe. Kobo has top ranked eReading applications for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the eReading application of choice for leading tablet OEMs. Kobo's innovative Reading Life is an industry-first comprehensive social eReading experience - Kobo users can earn awards simply for time spent reading and encouraging others. Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung Kong Holdings, and institutional investors.For further information: Janet Eger Director, Public Relations 416 342 8561 jeger@indigo.ca