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Press release from CNW Group

DHX Media's Rastamouse Signed to EMI Music

Tuesday, May 24, 2011

DHX Media's Rastamouse Signed to EMI Music07:00 EDT Tuesday, May 24, 2011www.dhxmedia.comTSX: DHXHALIFAX, May 24, 2011 /CNW/ - DHX Media (TSX: DHX), a leading international producer and distributor of mainly children's television programming and interactive content, is pleased to announce that its hit preschool series Rastamouse has been licensed to EMI Music for a new album to be released on July 4, 2011.In the four months since its launch, Rastamouse has quickly developed into one of the most popular children's shows in the UK where it airs on CBeebies and BBC2. Based on the successful range of books by Michael De Souza and Genevieve Webster, the critically acclaimed TV series follows the adventures of cool, music-making, skateboarding, crime-fighting Rastamouse & Da Easy Crew as they share their philosophy of 'Makin' a Bad Ting Good'. The official YouTube channel for Rastamouse has received over 750,000 views.About the Album:  Rastamouse - 'Makin' a Bad Ting Good'Music is a crucial element of the TV series. Reggae, rap and hip-hop feature prominently and most stories have strong musical themes. The brilliant new album features extended versions of super cool reggae tunes from the smash hit TV children's animation series.  Rastamouse is voiced by actor / presenter / DJ Reggie Yates, who appears on the first single 'Ice Popp' and other tracks.The album release will be preceded by the fantastic, fun, summer reggae sound of Rastamouse single 'Hot Hot Hot', to be released on 26th June, following Rastamouse & Crew's live appearances at the 2011 Glastonbury Festival. The single comes with accompanying promo video and features hot new vocals from Scratchy. Rastamouse is also on the bill for the Lollibop Festival, Regent's Park (5th-7th August) with other appearances to be announced shortly.The official, brand-new, interactive website: www.rastamouse.comThe official Facebook page:  http://www.facebook.com/?ref=home#!/pages/Rastamouse/150717518317027The official You Tube channel: http://www.youtube.com/user/RastamouseCompany?blend=7&ob=5About RastamouseRastamouse, the animated music series based on the critically acclaimed books by Genevieve Webster and Michael De Souza, launched on CBeebies in January 2011 and has since engaged a following of preschoolers and parents alike. The series features Rastamouse, Scratchy and Zoomer of Da Easy Crew, the mystery-solving, reggae-playing band who live by their motto "redemption, not retribution." A Rastamouse Company Production for CBeebies, Rastamouse is produced by Greg Boardman and Eugenio Perez of Three Stones Media, in association with Dinamo Productions, Little Roots and DHX Media, which handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising.  The production is supported by the Wales Creative IP Fund.  Visit www.rastamouse.com and follow us on Twitter @rastamouse_irie.About DHX Media Ltd. DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares are listed on the TSX, the Toronto Stock Exchange.  DHX Media has offices in Toronto, Halifax, Vancouver and Los Angeles and has a growing library of over 2,300 half-hours of mostly children's and youth-oriented properties from own and third party producers. Live action series include That's So Weird and How to Be Indie alongside animated series such as Animal Mechanicals, Yo Gabba Gabba, Franny's Feet, Kid vs Kat, dirtgirlworld, and new preschool show Rastamouse.www.dhxmedia.comDisclaimerThis press release contains forward looking statements with respect to the Company. Although the Company believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to market factors, customer contract interpretation, application of accounting policies and principles, and production related risks, and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under "Risk Factors" in the Company's short form prospectus dated April 9, 2010 and in the Company's Amended Annual Information Form incorporated by reference therein. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances.For further information: Enquiries: DHX Media Ltd. David A. Regan - EVP, Corporate Development & IR   +1 902-423-0260