The Globe and Mail

Go to the Globe and Mail homepage

Jump to main navigationJump to main content

Press release from PR Newswire

Valassis Continues to Raise Awareness and Money to Help Find Missing Children

Tuesday, May 24, 2011

Valassis Continues to Raise Awareness and Money to Help Find Missing Children11:00 EDT Tuesday, May 24, 2011Company's Efforts Benefit the National Center for Missing & Exploited ChildrenLIVONIA, Mich., May 24, 2011 /PRNewswire/ -- Valassis (NYSE: VCI), one of the nation's leading media and marketing services companies, continues its commitment to make a difference in the lives of missing children by calling on the public to join them in recognizing National Missing Children's Day on May 25. This call to action is part of 26 years of efforts to raise awareness and money for the National Center for Missing & Exploited Children (NCMEC).May 25 is the anniversary of the day in 1979 when 6-year-old Etan Patz disappeared from a New York street corner on his way to school and has been observed as National Missing Children's Day since 1983 when it was first proclaimed by President Ronald Reagan. Etan's story captivated the nation.  His photo, taken by his father, a professional photographer, was circulated nationwide and appeared in media across the country and around the world.  The search for Etan continues; he is still missing.  On this day, all of the children who are missing are remembered and awareness raised to this all important cause. One of the tenets of Valassis' Have You Seen Me?® program is that no child is forgotten.Since 1985, the program has featured the names and faces of missing children across its products, generating over 43,000 leads. Today, the program can be found on the RedPlum? Shared Mail package, cooperative coupon booklet and on and In addition to raising awareness to the cause by donating its media space, Valassis employees raise money each year for NCMEC. In 2010, $76,250 was raised for NCMEC, and in 2011, a goal of $80,000 has been set. Money is raised through a host of fund raisers throughout the year including the company's half-day off program prior to summer holiday weekends, a payroll deduction program, golf outings and flower sales.Valassis also requested that NCMEC be named the charity spotlight at this year's Restaurant Leadership Conference held in Scottsdale, Ariz. Each year, more than 1,400 restaurant executives and suppliers gather for three days at this industry premier networking event, and their charity foundation, CARRE, selects an organization to support with awareness and fund-raising activities.The fund-raising efforts were kicked off by Valassis Chief Marketing Officer (CMO) Suzie Brown who co-hosted the charity effort with Susan Lintonsmith, Red Robin Gourmet Burgers CMO. Brown shared Valassis' history with NCMEC, the 150 children directly recovered as a result the Have You Seen Me? program and the exceptional contribution by Valassis employees in raising money for NCMEC. Red Robin is also a long-term supporter of NCMEC and includes fund raising and child-ID kit distribution at each of their restaurant grand openingsEd Smart ? the father of Elizabeth Smart ? shared the experience of his daughter's abduction (Elizabeth was abducted from her home in 2002 and recovered nine months later), then urged the conference participants to step up and help in the recovery of missing children. Smart's comments hit home when he spotlighted restaurants where missing children have been recovered, stressing the important role the restaurant industry plays. Overall, the event helped raised over $25,000 for NCMEC.About ValassisValassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum? media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform ? in-home, in-store and in-motion. Through its digital offerings, including and, consumers can find compelling national and local deals. Headquartered in Livonia, Michigan with approximately 7,000 associates in 28 states and eight countries, Valassis is widely recognized for its associate and corporate citizenship programs, including its America's Looking for Its Missing Children® program. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC and NCH Marketing Services, Inc.  For more information, visit, and To learn about advertising opportunities with RedPlum, please call 1-800-437-0479. Cautionary Statements Regarding Forward-looking StatementsThis document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preference for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; we may be required to recognize additional impairment charges against goodwill and intangible assets in the future; possible governmental regulation or litigation affecting aspects of our business; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.SOURCE ValassisFor further information: Mary Broaddus, Director, Investor Relations and Corporate Communications of Valassis, +1-734-591-7375,