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Press release from Business Wire

JAKKS Pacific Licenses KONG Brand for Line of JAKKS Pets™ KONG-Branded Consumables

Wednesday, May 25, 2011

JAKKS Pacific Licenses KONG Brand for Line of JAKKS Pets™ KONG-Branded Consumables06:30 EDT Wednesday, May 25, 2011 MALIBU, Calif. (Business Wire) -- JAKKS Pacific, Inc. (NASDAQ:JAKK) announced that its JAKKS Pets™ division has signed an agreement with the KONG Company LLC, a privately-held leader in pet toys, to create a line of pet treats and chews for the 35 year-old KONG brand, one of the most recognized brands in the pet industry which has long stood for fun and quality. JAKKS Pets division will develop and market a line of premium KONG-branded pet treats and chews that are made from all natural ingredients and contain no wheat, corn, soy or animal by-products. JAKKS Pets' KONG line is expected to launch in the Fall of 2011 with nutritiously healthy snacks for dogs recommended for treating, training, rewarding and stuffing KONG toys. “Our KONG-branded pet treats and chews are being developed with the most discriminating pet owners in mind, and for the Pet Parent who wants the best quality snacks for their dogs,” said Grant Adkins, Vice President of Marketing, JAKKS Pets. “We are leveraging the fun and quality of the trusted KONG brand by aligning it with a super premium quality snack that dogs will love and owners can feel good about.” Joe Markham, founder of the KONG Company, said, “Our partners at JAKKS have had a history in developing and bringing to market quality products and we see this as an excellent opportunity to extend KONG's brand into the traditional pet treat aisle and broaden the offering with premium KONG treats and chews for both new and longtime customers.” The KONG-branded pet treats and chews will all be made in the USA and are expected to hit pet specialty retailers this fall. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Pokémon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. JAKKS Pacific, Inc.Anne-Marie Feliciano310-455-6245anne-marief@jakks.net