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Press release from Marketwire

GuestLogix Recognized by Airlines and Rail Operators for "Innovation of the Year: Implementation"

Announced as Winner at the 2011 Global AirRail Awards

Wednesday, May 25, 2011

GuestLogix Recognized by Airlines and Rail Operators for "Innovation of the Year: Implementation"07:30 EDT Wednesday, May 25, 2011TORONTO, ONTARIO--(Marketwire - May 25, 2011) - GuestLogix, Inc. (TSX:GXI) the leading provider of onboard store technology to the passenger travel industry, has been awarded "Innovation of the Year: Implementation"at the 2011 Global AirRail Awards in Latvia, Riga, for its technology that helps airlines and rail operators establish new sales channels, and identify and increase onboard sales opportunities and revenues.Recognized by a panel of judges that included Paul Simmons of easyJet and Diane Burke of First Great Western, GuestLogix received the award for OnTouch® Ground Connections; a technology and merchandising platform that allows airlines' passengers to purchase Heathrow Express tickets through their network in a secure and highly accessible manner."GuestLogix was founded with a vision to use technology to transform the travel passenger industries, including air and rail. This award recognizes our vision and the way in which our technology is helping airlines and rail operators improve their business," said Tom Douramakos, President and CEO of GuestLogix. Our goal of enabling the sale of Heathrow Express tickets throughout new touch points to airlines' passengers in a way that would benefit all stakeholders, and without disturbing their current onboard retail operations, has been realized by this award."Innovation for the Airline and Rail Industry As the airline industry continues to battle against price commoditization, operators have looked to find new ways to generate revenues while creating a true value-add to their passengers. Likewise, Heathrow Express has offered passengers traveling to Central London the fastest, most convenient and cost-effective means of transportation. GuestLogix' award-winning solution fuses the relationship between air and rail travel operators while generating revenues for both parties and increased service to travelers, providing the sale of Heathrow Express tickets to airlines' passengers prior to arrival at the gate. GuestLogix' platform also provides access to additional sales channels.Understanding the opportunity to monetize this touch point while creating value to their passengers became a priority for GuestLogix, its Airline Partners and Heathrow Express throughout the past few years. "Conditioning air passengers to think beyond the standard taxi transfer to and from the airport is now a tangible initiative – and together with Heathrow Express we have proven that," said Richard Cushing, SVP of GuestLogix for the EMEA region who accepted the award. "The technology that we have developed for airlines, and now rail operators, is enhancing and delivering a seamless customer travel experience through a cost effective service, while generating revenues and capturing first time users."Information about OnTouch® Ground Connections can be found at http://www.guestlogix.com/ontouch_main.html. To download a copy of GuestLogix's presentation or to view images of the 2011 Global AirRail Awards, please visit http://www.airrailevents.com/Riga2011.html. About OnTouch® OnTouch is GuestLogix' branded onboard store design and methodology that helps airlines create and control a branded onboard consumer marketplace through the sale of destination‐based travel relevant products and services. OnTouch allows carriers to get started quickly with new onboard sales to passengers in‐flight and elsewhere and enables content providers to easily reach a critical mass of travel consumers who are seeking to get more out of their trip. For more information please visit www.ontouch.com.About GuestLogix GuestLogix is the leading global provider of onboard store technology and merchandising, which helps airlines and other operators create, manage, and control onboard retail environments tailored to their needs and their passengers. Serving approximately 40% of the global airline passenger traffic, GuestLogix has become a trusted onboard transaction processing partner to airlines around the world. The Company is headquartered in Toronto, Canada and maintains sales and support facilities in the US, UK, Singapore, and South Korea. GuestLogix is publicly traded on The Toronto Stock Exchange (Symbol: GXI.T). More information is available at www.guestlogix.com.Forward-Looking Statements This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on February 24, 2011 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.FOR FURTHER INFORMATION PLEASE CONTACT: Vanessa HorwellThinkInkMedia Relations305.749.5342 ext. 232vanessa@thinkinkpr.comORKristen DicksonThe Equicom GroupInvestor Relations416-815-0700 ext. 273kdickson@equicomgroup.com