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Press release from GlobeNewswire (a Nasdaq OMX company)

Allegiant Names Reichartz Senior Vice President of Marketing

Wednesday, May 25, 2011

Allegiant Names Reichartz Senior Vice President of Marketing13:51 EDT Wednesday, May 25, 2011LAS VEGAS, May 25, 2011 (GLOBE NEWSWIRE) -- Allegiant Travel Company (Nasdaq:ALGT) today announced Michael Reichartz has joined the company as Senior Vice President of Marketing. Michael was one of the original employees at Travelscape, a Las Vegas-based online travel agency founded in 1995 and acquired by Expedia in early 2000. Since then, Michael served as Vice President – Lodging of Expedia with operations responsibility for managing 33,000 hotels in North America and the Caribbean.    "We're pleased to welcome Michael to Allegiant," said Andrew Levy, President of Allegiant Travel Company. "His knowledge of the lodging industry, coupled with his experience in e-commerce and consumer marketing will be a welcome addition to our team as we continue to expand our ancillary program and overhaul our Web user experience." In his role, Reichartz will oversee the company's third-party products, e-commerce/consumer marketing, advertising and corporate communications groups and report directly to Levy.  Allegiant, travel is our deal. Las Vegas-based Allegiant Travel Company (Nasdaq:ALGT) is focused on linking travelers in small cities to world-class leisure destinations such as Fort Lauderdale, Fla., Las Vegas, Los Angeles, Phoenix-Mesa, Orlando, Fla., and Tampa/St. Petersburg, Fla. Through its subsidiary, Allegiant Air, the company operates a low-cost, high-efficiency, all-jet passenger airline offering air travel both on a stand-alone basis and bundled with hotel rooms, rental cars and other travel-related services. In 2010, Allegiant was ranked number one for low-cost carriers in Aviation Week's Top Performing Airline Study and ranked 25 on FORTUNE magazine's Fastest-Growing Companies list. Receive breaking news from Allegiant by visiting Allegiant's Facebook Fan Page at www.facebook.com/Allegiant or follow Allegiant on Twitter at twitter.com/allegianttravel.  The Allegiant Travel Company logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8305CONTACT: Allegiant Media Contact: Jordan McGee Phone: 702-589-7260 Email: jordan.mcgee@allegiantair.com Twitter: twitter.com/allegiantpr