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Press release from PR Newswire

GNC Streamlines Mobile Purchasing with PayPal Mobile Express Checkout

Wednesday, May 25, 2011

GNC Streamlines Mobile Purchasing with PayPal Mobile Express Checkout13:23 EDT Wednesday, May 25, 2011PITTSBURGH, May 25, 2011 /PRNewswire/ -- General Nutrition Centers, Inc. (NYSE: GNC) has added PayPal's Mobile Express Checkout to its mobile site, The integration was made exclusively by mobile and social commerce provider, Branding Brand, without any involvement from third-party service providers, and makes GNC one of the first to implement this feature on its mobile site."Our technology makes it easy to automatically bring PayPal Express Checkout into mobile; and up until this point, nobody thought it was possible," says Chris Mason, co-founder of Branding Brand. "For those with PayPal Express Checkout on their e-commerce site, this is a game-changer for increased mobile conversion." Upon checkout, customers who choose to use PayPal Mobile Express Checkout log into their PayPal account, confirm payment details, and then view the order confirmation on GNC's mobile site. The process streamlines the purchasing process by eliminating the need to enter lengthy credit card or address information. "Allowing customers to purchase quickly is an important part of improving the mobile experience, as well as conversion," said Jeffrey R. Hennion, executive vice president and chief branding officer at GNC. "We are excited to give our customers a fast, secure alternative to our standard cart." Following the implementation with GNC, Branding Brand is rolling out PayPal Mobile Express Checkout with many of its clients. The company is a PayPal Channel Partner and currently has over 1,000 mobile sites, apps, and Facebook commerce integrations on the market.ABOUT BRANDING BRANDBased in Pittsburgh, PA, Branding Brand provides turn-key mobile commerce and social media solutions for leading brands, including Bon-Ton, Carnival Cruise Lines, Dick's Sporting Goods,, Follett Higher Education Group, General Nutrition Centers, James Avery, Jelly Belly, Major League Baseball, Nebraska Furniture Mart, New Era, Sephora, Starwood Hotels and Resorts Worldwide, and Steve Madden. The company's multi-channel offerings include over 1000 smartphone websites and apps, tablet websites and apps, Facebook commerce (f-commerce) stores, Facebook post commerce, social commerce integrations, and social media management. Recognized by Forrester Research, Branding Brand is a Facebook Preferred Consultant Developer and PayPal Channel Partner. For more information, visit Branding BrandFor further information: Christina Koshzow,, +1-412-567-4903