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Press release from Business Wire

V8® Brand Energizes Its Portfolio with New Energy Drinks and Shots

<p class='bwalignc'> <b>New <i>V8 V-Fusion + Energy</i> Drinks Launch in 2,400 Wal-Mart Stores</b> </p> <p class='bwalignc'> <i><b>V8 </b></i><b>Energy Shots Available in Select Cities</b> </p> <p class='bwalignc'> </p>

Tuesday, May 31, 2011

V8® Brand Energizes Its Portfolio with New Energy Drinks and Shots08:30 EDT Tuesday, May 31, 2011 CAMDEN, N.J. (Business Wire) -- Campbell Soup Company (NYSE: CPB) is expanding its popular V8 franchise by entering the fast-growing energy drink category with two new products: V8 V-Fusion + Energy drinks and V8 Energy Shots. V8 V-Fusion + Energy drinks are a refreshing and energizing beverage made with a blend of vegetable and fruit juices plus natural green tea. V8 V-Fusion + Energy drinks are available in 2,400 Wal-Mart stores beginning this month. The drinks are available in 8-ounce slim cans in two flavors - Pomegranate/Blueberry and Peach/Mango. (Photo: Business Wire) The new beverages provide healthier alternatives to most energy drinks on the market today, and are made with ingredients that people know and trust. Each nutritious beverage provides one combined serving of vegetables and fruit as well as a natural energy boost from green tea extract. V8 V-Fusion + Energy drinks are a refreshing and energizing beverage made with a blend of vegetable and fruit juices plus natural green tea. Each single-serving can contains 80 milligrams of caffeine, comparable to the leading energy drink on the market. The drinks are 50 calories, provide an excellent source of B vitamins and do not contain added sugar. V8 Energy Shots are a naturally powered shot of 100 percent vegetable and fruit juices combined with green tea extract, which provides natural caffeine comparable to an 8-ounce cup of the leading premium coffee. The convenient 2.5-ounce shots are also nutritious—they are the only energy shot to offer a unique blend of nine vegetable and fruit juices. Each V8 Energy Shot also provides an excellent source of important vitamins including antioxidant vitamins A, C & E, and certain B vitamins, such as B1, B2, B3, B6 & B12, which support metabolism. “We are branching into the energy drink market with the kinds of nutritious beverages that V8 is known to deliver,” said Dale Clemiss, Vice President, V8 Beverages. “People can now feel good about drinking an energy drink or shot with a combined serving of vegetables and fruit and powered naturally by green tea.” V8 V-Fusion + Energy drinks are available in 2,400 Wal-Mart stores beginning this month. The drinks are available in 8-ounce slim cans in two flavors – Pomegranate/Blueberry and Peach/Mango, at an every-day low price of $3.98 for a six-pack. For a limited time, select locations will offer two cans for $1.00, while supplies last. V8 Energy Shots are available at participating convenience stores, supermarkets and drugstores in Colorado, Florida and Minnesota for the suggested retail price of $2.99 per 2.5-ounce shot and $4.99 for a two-pack. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell's,” “Pepperidge Farm,” “Arnott's” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6741116&lang=en Campbell Soup CompanyJuli Mandel Sloves, 856-342-3717juli_mandel_sloves@campbellsoup.comorWeber ShandwickEmily Jane Meyer, 312-988-2212ejmeyer@webershandwick.com