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Press release from PR Newswire

Atmel maXTouch Solution Powers ASUS Eee Pad Transformer Tablet Touchscreen

Tuesday, May 31, 2011

Atmel maXTouch Solution Powers ASUS Eee Pad Transformer Tablet Touchscreen08:00 EDT Tuesday, May 31, 2011Latest Android-based tablet offers users better touch experience with Atmel maXTouch, longer battery life and option to dock to a hinged keyboardCOMPUTEX, Taipei, Taiwan, May 31, 2011 /PRNewswire/ -- Atmel® Corporation (NASDAQ: ATML), a leader in microcontroller and touch technology solutions, today announced that ASUS, a leading computer manufacturer, has selected the Atmel maXTouch? solution to power the touchscreen for the ASUS Eee Pad Transformer tablet.  Running on the Android Honeycomb 3.0 operating system, the new tablet comes with a 10.1-inch, 1280 x 800 IPS panel supporting up to 10-multitouches using Atmel's maXTouch device. The Eee Pad Transformer tablet also includes a 1GHz Tegra 2 processor with 1GB RAM, 16GB flash storage, twin cameras with 1.2-megapixels on the front and 5-megapixels on the back, gyroscope, compass, GPS and more. A keyboard option is also available and can be docked to the tablet along with a trackpad and an integrated battery. This option can boost the tablet's 9.5 hour runtime to nearly 16 hours. The device is available now in the US and Taiwan Atmel maXTouch solutions provide the ASUS Eee Pad Transformer tablet's touchscreen with unlimited touch capability, lower power consumption, faster response time, and better signal-to-noise ratio to detect the most sensitive touches with a finger nail, stylus and a user with gloves on his hands. All these benefits provide a better, more intuitive touch experience for the Eee Pad Transformer user. "We selected Atmel maXTouch solution because we wanted our customers to have the best, intuitive touchscreen experience possible on the ASUS Eee Pad Transformer," said, Simon Chen, ASUS Eee Pad Transformer Product Manager. "We are thrilled to launch a first-of-its-class tablet that offers users both a superior touchscreen experience and a keyboard option.""We are excited to team with an industry leader in mobile computing such as ASUS on their latest innovation, the ASUS Eee Pad Transformer," said Binay Bajaj, director of touch marketing, Atmel Corporation. "It is further evidence that Atmel maXTouch solutions are powering the latest innovative touch products that are rapidly hitting the market."About Atmel maXTouch TechnologiesWith true unlimited touch functionality and stylus support, the maXTouch technology is enabling exciting new applications, such as tablets, netbooks and MIDs. The microcontroller technology, combined with proprietary algorithms, offers a better touch experience for users of tablet and other applications. The larger screen solution is an enhancement of existing maXTouch products that provide best-in-class configurability to exceed today's user interface requirements for applications such as tablets. For more information, visit To see Atmel's latest maXTouch videos, visit the Atmel YouTube Channel at or follow Atmel on Twitter About AtmelAtmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.© 2011 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof are registered trademarks, and maXTouch? and others are trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.Press Contact:Agnes Toan, PR ManagerTel: (+1) 408-487-2963, Email: agnes.toan@atmel.comSOURCE Atmel Corporation