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Press release from Business Wire

Fishery Products International Expands Sales Team

<p class='bwalignc'> <i>Leading foodservice supplier adds three personnel to key leadership roles to help grow channel sales</i> </p>

Wednesday, June 01, 2011

Fishery Products International Expands Sales Team10:43 EDT Wednesday, June 01, 2011 DANVERS, Mass. (Business Wire) -- Fishery Products International Inc., a leading broadline seafood provider, today announced that it has further strengthened its foodservice sales team to develop and drive profitable growth in key sales channels. FPI, a division of High Liner Foods (USA) Inc., announced the following appointments: Suzanne Flynn was hired as Manager of Non-commercial Business. A 19-year sales veteran in the food and beverage industry, Flynn previously held the position of Director of Contract Accounts for Advance Food Co. In her new role, Flynn is responsible for developing and driving sales through FPI's contract management channels, which comprise FPI's non-commercial segments: colleges and universities, hospital, extended care, nursing homes, and business and industry. Cheryl Heinz was hired as Midwest Regional Sales Manager. Heinz will be responsible for further strengthening relationships with customers, managing and developing all foodservice selling agencies, executing zone strategic plans with regional brokers, developing and executing sales plans to achieve distributor and operator sales, managing channel sales through regional brokers and managing distributor marketing plans. Heinz is a 15-year veteran of the food sales industry, and was previously Midwest Regional Sales Manager at Ocean Beauty Seafoods LLC. Steve Davidson, was hired as Western Regional Sales Manager. Davidson, who has 22 years of experience in food sales and distribution, will have similar responsibilities as Heinz while leading FPI's sales operations in the western region. Prior to joining FPI, Davidson was a Regional Manager at Trident Seafoods Corp. He has also held positions with Clearwater Seafoods Ltd., and Ore-Cal Corp. “With the recent launch of FPI's FireRoasters™ line of flame-seared fillets and the acquisition of Viking Seafoods Inc., it's crucial that we have the right sales organization in place to help grow sales throughout our branded portfolio,” said Steve Prusank, FPI's vice president of sales. “These three dynamic individuals will play important roles in helping FPI continue to deliver exceptional value to our customers.” About Fishery Products International Fishery Products International, (FPI), is a leading provider of quality seafood in the foodservice market, offering an exceptionally broad portfolio of on-trend and in-demand seafood solutions to America's largest restaurant chains, national distributors and regional specialists. Fishery Products International is a division of High Liner Foods (USA), Inc., the U.S. subsidiary of High Liner Foods Inc., a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The Company also sells its High Liner®, FPI®, Mirabel®, and Viking™ food service products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and food service distributors. High Liner Foods is a publicly traded Canadian company. Its common shares trade under the symbol HLF and its Non-Voting Equity Shares trade under the symbol HLF.A on the Toronto Stock Exchange. For more information about FPI, please visit www.fisheryproducts.com. Matter Communications for High Liner Foods (USA), Inc.Erik Arvidson, 978-499-9250 x320HighLiner@matternow.comwww.matternow.com