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Press release from Business Wire

International Surf Legend, Shaun Tomson, Releases Newest Edition of Book at The Simple Space

<p class='bwalignc'> <i>Simple and Tomson Team up to Bring Message of Hope and Inspiration this Father's Day</i> </p>

Tuesday, June 07, 2011

International Surf Legend, Shaun Tomson, Releases Newest Edition of Book at The Simple Space08:00 EDT Tuesday, June 07, 2011 NEW YORK (Business Wire) -- Santa Barbara sneaker company, Simple® Shoes(a division of Deckers Outdoor Corporation) (NASDAQGS: DECK) is proud to announce its partnership with fellow Santa Barbara native and international surf legend, Shaun Tomson. Tomson is re-releasing his book, “Surfer's Code: 12 Simple Lessons for Riding through Life,” featuring a new chapter, on Wednesday, June 8 at Simple's event space in New York, The Simple Space, just in time for Father's Day on June 19. The first edition of “Surfer's Code” was released in 2006 and took readers through common sense surf lessons and how to apply them to your own life (e.g.: “I Will Never Fight a Rip Tide” and “There Will Always be Another Wave”). Tomson was at the pinnacle of his professional and personal life following the initial release of “Surfer's Code” when his teenage son, Mathew, died in a tragic accident. In a brand new chapter of his best-selling book, he writes about the strength derived from lessons learned from his own father along with lessons he and his wife Carla learned in facing this tragic event. Who:       International surf legend, Shaun Tomson   What: Tomson will launch the newest edition of his book, “Surfer's Code: 12 Simple Lessons for Riding through Life,” at The Simple Space. The first 50 attendees will receive a complimentary signed copy of Tomson's “Surfer's Code.”   Where: The Simple Space in the NY Gallery Building 24 West 57th Street, Suite 601 New York, NY 10019   When: Wednesday, June 8 from 5-9 p.m.   About Simple Shoes Simple® Shoes is a Santa Barbara-based sneaker company. Simple introduced its iconic shoe, the O.S. Sneaker, in 1991 and has grown to an internationally-distributed shoe brand for men, women and kids. Not your typical sneaker, Simple Shoes are made with sustainable materials such as recycled car tires, responsibly tanned leather and suede and organic cotton. For more information, visit Simple on Facebook, Twitter and www.simpleshoes.com. Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation. R/WestMolly Gilbert, 503-223-5443 x118mollyg@r-west.com