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Press release from Business Wire

Safeway, Oakland Mayor Jean Quan and City Council President Larry Reid to Announce Book Donation, Mentoring & Literacy Program for Oakland/ Northern California Schools on Wednesday, June 8

<p class='bwalignc'> <b>2500 donated books will help Oakland elementary students read and improve literacy</b> </p> <p class='bwalignc'> <i><b>90 Northern California Safeway stores offer collection bins.</b></i> <i><b>Reading Tree to collect and refurbish books; Reading Partners to identify and implement school programs.</b></i> </p> <p class='bwalignc'> <i><b>Safeway volunteers to assist in mentoring/reading process</b></i> </p>

Tuesday, June 07, 2011

Safeway, Oakland Mayor Jean Quan and City Council President Larry Reid to Announce Book Donation, Mentoring & Literacy Program for Oakland/ Northern California Schools on Wednesday, June 816:48 EDT Tuesday, June 07, 2011 (Business Wire) -- Safeway Inc.: WHAT:   On Wednesday June 8th at 1 p.m., representatives from Safeway Inc., the city of Oakland (Mayor's office, City Council, and Library), Reading Tree, Reading Partners and the Oakland Unified School District (OUSD) will meet at Brookfield Elementary School to kick off the Safeway/Reading Tree/Reading Partners Book collection/donation/mentoring program. This program is intended to serve at least 2000 students in 36 schools throughout the San Francisco Bay Area and Northern California. The school is located in the Brookfield “Literacy Zone.”   This will be a press conference/photo opportunity with students of the school and the following individuals:     WHO: Jean Quan Mayor of Oakland Larry Reid City Council President Karl Schroeder President, Northern California Division of Safeway Inc. Michael Lombardo CEO, Reading Partners Matt Aguiar COO, Reading Partners Tyler Hincy Regional Operations Director, Reading Tree Nina Lindsay Supervising Librarian, Oakland Public Library Adam Taylor Principal, Brookfield Elementary School Tony Smith OUSD Superintendent Alice Spearman OUSD 7 Board Member Brian Rogers Executive Director, the Rogers Family Foundation Lois Woods Oakland East Bay Alumnae Chapter of Delta Sigma Theta Sorority, Inc.   WHEN: Wednesday June 8, 2011 – 1 p.m.   WHERE: Brookfield Elementary School – 401 Jones Avenue, Oakland, CA 94603   VISUALS: Students, Mayor Quan, City Council President Reid, presentation of 500 books to school and students.   CONTACT: Susan Houghton, Safeway Director Public and Government Affairs, susan.houghton@safeway.com, 925/467-2212 or 925/321-5757 (cell)   Jim Zelinski, Zelinski Public Relations (For Safeway), 925/242-0918 or 415/420-6050 (cell) jimz@zelinskipublicrelations.com   Iris Merriouns, Chief of Staff for Oakland City Council President Larry Reid, 510/238-7578 or 510/435-7044 (cell), Imerriouns@oaklandnet.com   Sheila King, Sheila King Public Relations (ForReading Tree) 773/239-2220, readingtree@skpr.net SafewaySusan Houghton, 925-467-2212925-321-5757 (cell)Director Public and Government Affairssusan.houghton@safeway.com,