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Press release from PR Newswire

RedPlum Launches Super (Savings) Man Search

Tuesday, June 07, 2011

RedPlum Launches Super (Savings) Man Search14:00 EDT Tuesday, June 07, 2011In Honor of Father's Day, Honor men who SaveLIVONIA, Mich., June 7, 2011 /PRNewswire/ --, one of the fastest growing online coupon, value lifestyle sites and a leading provider of deals and savings on brands consumers want most, is in search of a Super (Savings) Man.While women are often thought to be the chief financial officer of the household, making a majority of the purchase decisions and seeking out savings to get the most for their money, don't discount men. They are savers, too. RedPlum's Purse String Study indicates that 87% of men spend up to three hours a week looking for coupons, deals and savings. As a result, 86% said they saved up to $50 a week. So how are they saving and what are they saving on? According to the Purse String Study, groceries, dining out, clothing and automotive are among their top savings categories RedPlum? is asking the public to reveal their Super (Savings) Man, share what super powers he possesses and how he captures the greatest deals.From now until June 14, RedPlum is calling on its community of savers to nominate their Super (Savings) Man at to share stories about their saving ways and greatest deal. Your man could walk away with a grill, $100 worth of steaks, $100 restaurant gift certificate and movie four-pack. For nominating the winning saver, you too, will win a night out package.Five finalists will be featured on RedPlum's Facebook page from June 21-28. Let the voting begin as the Super (Savings) Man will be determined by your vote.  The Super (Savings) Man will be announced June 30 and you will learn more about him on to spread the word about your man? In 100 words or less, tell us why his savings are extraordinary until June 14 and read about how today's men are savings heroes. You can also take a fun quiz at to see where your man falls in the spectrum of super savers.About RedPlumRedPlum brings consumers relevant offers and good deals on the brands they want most to best stretch their budgets. We deliver deals on a weekly basis to over 100 million shoppers in the mailbox, in the newspaper, in-store and online. At and, you will find one of the largest collections of printable coupons, coupon codes and savings tips along with the best deals and the sweetest coupons plus trends, tips and inside information on what to wear, buy and do right now. RedPlum is the consumer brand of Valassis, a Michigan-based company that has been delivering savings and value for 40 years. Building upon our wish to help American families, we empower the public to take part in the effort to help safely recover missing children through our America's Looking For Its Missing Children® program, which appears on our RedPlum products. For more information, visit and To learn about advertising opportunities with RedPlum, please call 1-800-437-0479.SOURCE RedPlum; ValassisFor further information: Mary Broaddus, Director, Investor Relations and Corporate Communications, +1-734-591-7375,