- First two months sees an average of 16,000 new members sign up every day -

TORONTO, June 8, 2011 /CNW/ - After only 60 days since launching its new free, points-based loyalty program, Indigo Books and Music celebrates its one millionth plum rewards member one month earlier than expected. To mark the occasion, one lucky Canadian booklover enjoyed a surprise of 10,000 bonus plum points along with an exciting Best Summer Ever package including the season's top ten best all-time summer reads and a Kobo WiFi eReader. Conceived as a loyalty concept that would deliver more than just points while reinforcing Indigo's ongoing commitment to deliver best-in-class customer service, the new plum rewards program has already seen more than 5,000 members enjoy the benefits of plum rewards by redeeming points for discounts on their purchases at Indigo, Chapters and Coles stores nationally.

Designed in response to customer feedback, plum rewards helps shoppers discover products that match their interests and passions while rewarding and recognizing their purchases too. Plum rewards members can collect points on virtually every in-store purchase and have self-service access to personalized recommendations and offers by logging in online or at in-store kiosks.

To join plum rewards or learn more about the program, visit

• www.chapters.indigo.ca/plumrewards
• www.facebook.com/chaptersindigo
• www.twitter.com/chaptersindigo

About Indigo Books & Music Inc.

Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Chapters and Indigo are rated as the number one and number two retailers in Canada by the Kubas Major Market Retail Report, and have been on that list since 2000.

To learn more about Indigo, please visit the About Our Company section of www.chapters.indigo.ca.

For further information:

Lisa Huie
Manager, Public Relations
lhuie@indigo.ca