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Press release from PR Newswire

BlackArrow to Debut Multiplatform Dynamic Advertising Capabilities at Cable Show

Thursday, June 09, 2011

BlackArrow to Debut Multiplatform Dynamic Advertising Capabilities at Cable Show15:39 EDT Thursday, June 09, 2011Showcase to Feature iOS and Android Support for Tablet and Smartphone Devices, Demonstrations of In-market VOD Advertising SolutionsSAN JOSE, Calif., June 9, 2011 /PRNewswire/ -- BlackArrow, a leading worldwide provider of advanced advertising solutions for New Television platforms, will showcase enhancements to the BlackArrow Advanced Advertising System that enable centralized, multiplatform advertising management across tablet, smartphone and television environments at The Cable Show in Chicago. The company also will demonstrate the latest version of its dynamic ad solution for video-on-demand (VOD) television, announced last week.The BlackArrow Multiplatform Advanced Advertising Showcase (booth ES-19) will feature new support for iOS- and Android-based tablets and smartphones. The exhibit will highlight BlackArrow's sophisticated suite of placement and ad management controls that provide customers with an integrated workflow for core elements of advanced advertising across multiple platforms, including consistent addressability; integrated inventory allocation and ad packaging; and unified ad management and reporting. BlackArrow also will highlight new features of its Advanced Advertising System in the context of a live VOD market scenario. The showcase will demonstrate dynamic ad insertion using scenarios that highlight broadcast-window based ad packaging, as well as integrated, "single pitch" workflows that enable programmers to use the same content assets for both static and dynamic VOD advertising.  "A unified approach to advertising management is critical to the success of advertising across a broad spectrum of on-demand environments and viewing devices," said Dean Denhart, chief executive officer for BlackArrow. "Using the same BlackArrow Advanced Advertising System that already is in-market, operators and programmers can build comprehensive advertising strategies and business models suited to any on-demand platform, along with the new generation of untethered devices."About The BlackArrow Advanced Advertising SystemThe BlackArrow Advanced Advertising System is designed specifically for the technological complexities and business issues within on-demand television advertising environments. The BlackArrow Sales Suite enables ad sales organizations to define, manage and monetize multiplatform, multioperator advertising campaigns to reach audiences who increasingly consume time-shifted programming on their televisions, computers, mobile and tablet devices. For content distributors, the BlackArrow Decision Suite offers powerful ad decisioning and proven system interoperability to streamline deployment in complex cable and distribution environments. About BlackArrow, Inc. BlackArrow is a leading worldwide provider of advanced advertising technology for New Television platforms. The company's multiplatform advertising system is designed specifically for video content distributed over any on-demand platform, enabling networks and content distributors to maximize advertising revenues. BlackArrow is privately held, and backed by Cisco Systems (NASDAQ: CSCO), Comcast Interactive Capital, Intel Capital (NASDAQ: INTC), Mayfield Fund, Motorola Ventures (NYSE: MOT), NDS Group, LTD., Polaris Venture Partners and Time Warner Cable. The company has offices in New York City and San Jose, Calif. http://www.blackarrow.tvBlackArrow is a trademark of BlackArrow, Inc. All other trademarks are property of their respective owners.SOURCE BlackArrowFor further information: Paul Schneider, PSPR, Inc., for BlackArrow, +1-215-702-9784 (office) or +1-215-817-4384 (mobile), pspr@att.net