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Press release from PR Newswire

Rentrak Announces OnDemand Essentials Advertising Intelligence Reports for the Kids Category

Monday, June 13, 2011

Rentrak Announces OnDemand Essentials Advertising Intelligence Reports for the Kids Category08:00 EDT Monday, June 13, 2011-- Turner Broadcasting Systems (NYSE:TWX) joins Rentrak's Transparency Initiative --PORTLAND, Ore., June 13, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has expanded transparency for Rentrak's on-demand platform  to now  include the Kids category. Rentrak client, Turner Broadcasting Systems (NYSE: TWX), is the most recent cable network group who have agreed to make their performance data transparent for the second in a series of OnDemand Essentials Advertising Reports that will provide an aggregated look at performance reporting for the video-on-demand (VOD) platform. The Hispanic category was previously announced."The on-demand TV platform provides a powerful way to target an advertiser's unique consumer base. The number of free-on-demand (FOD)  transactions are increasing year-over-year and the Kids category has become the second most popular FOD content type. With these facts in hand, the need for transparency is great in order to continue to successfully grow VOD as a strong advertising medium," said Bill Livek, CEO of Rentrak. As the leader in providing advanced TV database measurement and reporting across all screens where media is consumed, Rentrak's major VOD initiative will provide competitive performance transparency for networks within the widely popular Kids category which offers benefits from programming to ad sales.  The availability and sharing of VOD networks reports including data by ranking will allow agencies and advertisers to make more strategic and informed media buying decisions.  The major cable network groups agree that given today's modern media buying landscape transparency is a must."Allowing transparency in this category will demonstrate the popularity of Cartoon Network VOD content with a wide range of consumers and allow us to better understand viewing beyond linear television," said Jack Wakshlag, chief research officer for Turner Broadcasting System, Inc.Rentrak's Advertising Reports rank networks by their current month's performance metrics.   The initial Kids category report will be based on May 2011 usage data from nearly  60% of Rentrak's OnDemand Essentials Kids network clients and will be published  exclusively for subscribers to the OnDemand Essentials service and to the network partners who have made their data transparent for the report.About Rentrak Corporation Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit for Rentrak Corporation: Sallie Olmsted / Amanda BialekOffice: 310-854-8124 / 310-854-8151E-mail: / SOURCE Rentrak Corporation