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Press release from Business Wire

JAKKS Pacific Recognized as Best Sports Entertainment Licensee of the Year For UFC® Toy Line at the Licensing International Expo

Thursday, June 16, 2011

JAKKS Pacific Recognized as Best Sports Entertainment Licensee of the Year For UFC® Toy Line at the Licensing International Expo06:30 EDT Thursday, June 16, 2011 MALIBU, Calif. (Business Wire) -- The International Licensing Industry Merchandisers' Association (LIMA) awarded JAKKS Pacific, Inc. (NASDAQ: JAKK) with the Best Sports/Sports-Themed Entertainment Licensee of the Year Licensing Excellence Award for its line of Ultimate Fighting Championship® (UFC®) action figures and playsets at the annual LIMA Opening Night Awards Ceremony during the Licensing International Expo 2011 in Las Vegas. JAKKS had an additional LIMA Award nomination for Best Character/Toy Brand Licensee of the Year - Hard Goods for the Big Buck Hunter Pro® products. The LIMA awards recognize outstanding creativity and performance in trademark licensing. “We are thrilled to receive this prestigious honor from LIMA for our Ultimate Fighting Championship line,” said Jeremy Padawer, Executive Vice President of Marketing, JAKKS Pacific. “We will continue to strive to bring to life the action and excitement of the UFC through innovative products and terrific play patterns that resonate with UFC fans around the world. We extend heartfelt gratitude to everybody who touches the UFC line for their hard work, passion and dedication.” “Our goal has always been to bring the UFC brand to fans worldwide and JAKKS has done an incredible job capturing the essence of our sport with its UFC action figures and toy line,” UFC President Dana White said. “This is a great award and we look forward to continuing to work with JAKKS to produce great products for our fans.” JAKKS Pacific's UFC action figures, playsets and role play products are currently available at major retailers nationwide. For more information, visit www.jakks.com and www.Facebook.com/UFCtoys. About JAKKS Pacific, Inc. JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Cabbage Patch Kids® and Pokémon®. www.jakks.com This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. © 2011 JAKKS Pacific, Inc. All rights reserved. JAKKS PacificAnne-Marie Feliciano310-455-6245