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Press release from Business Wire

Campbell Appoints Edgecombe President of Asia Pacific

Thursday, June 16, 2011

Campbell Appoints Edgecombe President of Asia Pacific16:30 EDT Thursday, June 16, 2011 CAMDEN, N.J. (Business Wire) -- Campbell Soup Company (NYSE:CPB) today announced the appointment of Gareth Edgecombe to the role of President, Asia Pacific. In this role, Edgecombe will be responsible for Campbell's Australian, Asian and Pacific operations, including “Arnott's” biscuits and “Campbell's” soup. Edgecombe will be based at Campbell Arnott's regional headquarters in Sydney and will report to Mark Alexander, President Campbell International. His appointment is effective Aug. 8, 2011. Edgecombe has nearly 20 years of experience in consumer packaged goods. Prior to joining Campbell, he was President of The Coca-Cola Company's South Pacific business unit. Alexander said, “Gareth is a highly experienced executive with a strong background in marketing, sales and general management. His track record of building sales and equity across a range of brands will add tremendous value as we continue to focus on our three core categories for global growth: baked snacks, healthy beverages and simple meals.” Edgecombe began his career with Coca-Cola Amatil (NZ) Ltd in 1992 before joining New Zealand Dairy Foods Limited, where he held a number of increasingly senior sales and general management roles. In 2003, he joined The Coca-Cola Company and was appointed President of its South Pacific business unit three years later. Edgecombe is a graduate of the University of Waikato, Hamilton, where he earned his Bachelor of Management Studies, Marketing and Communications. Edgecombe succeeds Alexander, who assumed the position of Acting President, Asia Pacific following Campbell's decision in April 2011 to shift Chris Delaney into a business development role. Delaney has since left the company. About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell's,” “Pepperidge Farm,” “Arnott's” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com. Campbell Soup CompanyAnthony Sanzio (Media)(856) 968-4390orJennifer Driscoll (Analysts/Investors)(856) 342-6081