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Press release from CNW Group

INDIGO APPLAUDS KOBO'S 'READ ON' INITIATIVE

Thursday, June 16, 2011

INDIGO APPLAUDS KOBO'S 'READ ON' INITIATIVE11:51 EDT Thursday, June 16, 2011-FIRST AWARD GRANTED FOR 10 MILLION MINUTES READ-Students Rally to Bring Kobo eReading to Buena Park California High School TORONTO, June 16, 2011 /CNW/ - Indigo Books & Music, Canada's largest book, specialty toy and lifestyle retailer today celebrates Kobo for their efforts to inspire people of all ages globally to read more and make a difference in their community. Kobo launched their Read On initiative in May 2011, tracking the number of minutes read on Kobo by their 3.7 million users. With every 10 million minutes read, the Company awards eReading packs valued up to $20,000 dependent on the size and need of the recipient organization.  In just 7 days after launch, participants from dozens of countries collectively read 10 million minutes with Kobo.  Buena Park High School, in Buena Park, California, was selected as the inaugural recipient.  The school will receive an eReading prize valued at $10,000 consisting of 100 new Kobo Touch eReaders, $3,000 in eBooks, Read On posters, t-shirts, program guides and more."Indigo has long been committed to increasing literacy in high needs elementary schools across Canada through the Indigo Love of Reading Foundation," said Indigo founder and CEO, and Kobo Chair Heather Reisman. "Through Read On Kobo carries on an important tradition of ours to inspire a love of reading. We applaud their efforts to encourage more people to read while making a difference in community literacy."Michael Serbinis, CEO of Kobo says, "We're empowering the global reading community to make a difference in their neighborhoods, using digital technology and social networking to ignite a revolution - a reading revolution.  This first award - to Buena Park High School - reaffirms how the power of reading can truly make a difference in people's lives, large and small."Kobo Awards First Ten Million Minute MilestoneBuena Park High School English teacher Adam DeClercq,  who teaches remedial reading for 9th and 10th grade students, saw the Read On challenge on the Kobo Facebook page (www.facebook.com/kobo), and rallied the school community to nominate their school."I'm always looking to improve my students' reading experience. Being able to provide access to a wide variety of eBooks through Kobo's eReaders and mobile apps can show my students that beyond being important, reading can be fun," said DeClercq.  "Many of my students have not grown up reading and have not had a home library.  The excitement and joy of watching students read a book for the first time in their lives is truly amazing.  I'd like to thank Kobo for this important donation."Kobo's Read On and the One Trillion Minute ChallengeKobo launched 'Read On' with the goal make a difference in literacy and a love of reading with schools and communities in need.  For every 10 million minutes read on Kobo by Read On participants, up to One Trillion Minutes, Kobo will make an award valued between $1,000 and $20,000 to support digital reading programs.  Readers can sign-up today at www.kobo.com/readon, suggest a school or community organization of their choice, and simply start reading with Kobo to contribute toward the challenge.  All minutes read are tracked on the real-time counter at www.kobo.com/readon.It's easy to join the One Trillion Minute Challenge:Sign Up: Online at www.kobo.com/ReadOnName Your Cause: A school or community organization dedicated to learningStart Reading with Kobo: Every minute read countsTell Friends: Use Facebook, Twitter, Reading Life, blogs and podiums at schools and community centers to spread the word, and help make a difference!Watch the Minutes Add Up: Check the One Trillion Minute counter, updated in real-time at www.kobo.com/ReadOnKobo offers one of the largest eReading catalogues in the world, with more than 2.3 million eBooks including New York Times Bestsellers, the hottest new releases, young adults, thrillers, romance and more. Plus, Kobo offers over a million engaging classical masterpieces to download and read for free. Using Kobo's free apps readers can read on the device of their choice - such as smartphones, tablets, laptops, desktops and more.  Kobo also has a line of dedicated eReaders available at retailers worldwide, including the new Kobo eReader Touch Edition.Additional information about Kobo's Read On initiative is available at www.kobo.com/readon. About Indigo Books & Music Inc.Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (TSX:IDG). As the largest book, gift and specialty toy retailer in the country Indigo operates in all provinces and one territory under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Indigo is also the majority shareholder of KOBO Inc. a leading global destination for eReading.About Kobo, Inc.Kobo is a global eReading service with over 2.3 million eBooks, magazines and newspapers - one of the largest eReading catalogues in the world.  Kobo believes consumers should have the freedom to read any book on any device and has attracted millions of readers from over 100 countries across the globe. Kobo has top ranked eReading applications for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the eReading application of choice for leading tablet OEMs.  Kobo eReaders are also available at leading retailers including Indigo, Walmart, Best Buy, Borders, WHSmith, Angus & Robertson's and Whitcoull's. Kobo's innovative Reading Life is an industry-first comprehensive social eReading experience - Kobo users can earn awards simply for time spent reading and encouraging others. Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung Kong Holdings, and institutional investors.For further information: Janet Eger Vice President, Public Relations 416 342 8561 jeger@indigo.ca